A press release pitch letter should be tailored to each reporter’s specific needs. Instead of sending the same press release to dozens of journalists, a startup should focus on a select few. To do this, research which journalists and bloggers are writing about your target industry. Visit their websites and social media profiles. Then, copy the press release into a document. Make sure to include your contact information (email address and phone number) in the letter.
A press release should be descriptive and include a compelling title. It should also pique their interest. Use quotes and visuals to show the human side of your brand. Journalists prefer news that’s current and relevant. If you’re promoting a new product, include a quote or two from happy customers. Ensure your press release contains all the details they need. If possible, include your business’s contact details.
A press release should be well-written and include a compelling story. When sent to the press, it is more effective to include an image or video, rather than a brief summary. A good press release pitch letter can help you land a story or increase awareness. Just keep in mind that the media will be reading the entire text, so a well-written press release should contain as much information as possible. For the media, the goal is to reach the largest audience possible.
A press release pitch letter differs from a press release in a few key ways. It’s not intended to be sent to all journalists. It’s written to one or two journalists, and it tries to convince them why your story is important to their audience. A press release pitch letter is tailored to the publication’s audience, and you can follow up with a phone call. When used properly, press release pitch letters can lead to ongoing relationships with journalists and help you gain greater exposure for your business.
