Adidas apologizes for ‘you survived’ Boston Marathon email

Laz’s lessons in learning how to avoid negative PR

Due to internet permanence and instantaneous feedback, it’s important for anyone online to think about what they’re posting before it’s broadcasted on the newsfeeds of thousands of people.

Adidas failed to consider this when sending out a newsletter to its Adidas Running subscribers on Tuesday, April 18 with an email subject line that read: “Congrats, you survived the Boston Marathon!”  Continue reading “Adidas apologizes for ‘you survived’ Boston Marathon email”

Common nonverbal mistakes candidates make when interviewing

After weeks of sending out countless cover letters and resumes for various job openings, you finally landed an in-person interview. While having all the right credentials will get your foot in the door, it’s also crucial to make a good first impression and avoid making nonverbal mistakes during a job interview. Continue reading “Common nonverbal mistakes candidates make when interviewing”

American confidence in mass media has slowly declined since 1998

According to a Gallup poll in 2015 only 40 percent of Americans trust the mass media to report news fully, accurately and fairly. American trust in the mass media has steadily declined since an approval rating of 55 percent in 1998.

Continue reading “American confidence in mass media has slowly declined since 1998”

Are journalists unethical for republishing press releases without attribution? 

Proper attribution is the bread and butter for anyone using AP style or writing news articles. Because of the increasing workload that many journalists are burdened with they often look to public relations practitioners for story ideas and press releases to help alleviate this burden while making their personal deadlines. Having said this, is it okay for journalists to simply cut and paste press releases without it being considered plagiarism?

Continue reading “Are journalists unethical for republishing press releases without attribution? “

Effects of social media on graphic communications industry

Social media is a continually growing presence on the internet that holds serious influence over the graphic communications industry. Sean Valant, social media manager at HostGator, listed that 2.4 billion people use the internet worldwide and about 70 percent of them use the internet every day. Social networking users also spend an average of 3.2 hours a day on social networking websites according to Valant.

Continue reading “Effects of social media on graphic communications industry”

General pitch emails are destined for failure

In one of my previous blog posts I had gone into detail regarding how to successfully write a pitch letter to a journalist. During a student development conference hosted by Eastern Michigan University’s PRSSA, one of the main topics discussed was how to interest a journalist through a press release or pitch email. Stephen Kurily, account coordinator for Airfoil marketing communications, gave the following tips for media relations:

Continue reading “General pitch emails are destined for failure”

Cogi recording app brings something new to the table

Journalists and public relations practitioners often find themselves conducting interviews or sitting through lengthy meetings with audio recorders in hand, ready to catch every word and piece of information for use in an article or press release.

Continue reading “Cogi recording app brings something new to the table”