Most people often find it difficult to distinguish between the fields of marketing and public relations. The line between both professions has only muddled as companies begin to move toward a “one-stop shop” model of communication, complicated through the recent implementation of social media into spreading campaigns and communicating with the public. Despite both fields taking on some similar tasks, there are key differences between public relations and marketing.
In one of my public relations classes at Eastern Michigan University the following questions were posed by a student in an online discussion: “Is it important for PR practitioners to know their personal ethical guidelines to be able to be unbiased when working with a client’s personal ethical guidelines as well? In crisis situations which ethical standards should you represent?”
With the results of the presidential election shocking pollsters and voters in the United States, Trump seemed to go against what PR practitioners would advise their clients to say and do. Because of his success, many PR practitioners can’t help but wonder if this will have an impact on the future of PR in politics.