Most people often find it difficult to distinguish between the fields of marketing and public relations. The line between both professions has only muddled as companies begin to move toward a “one-stop shop” model of communication, complicated through the recent implementation of social media into spreading campaigns and communicating with the public. Despite both fields taking on some similar tasks, there are key differences between public relations and marketing.
With the results of the presidential election shocking pollsters and voters in the United States, Trump seemed to go against what PR practitioners would advise their clients to say and do. Because of his success, many PR practitioners can’t help but wonder if this will have an impact on the future of PR in politics.