Since the creation of Laz’s Lounge in 2015 I’ve written several articles pertaining to the journalism and public relations industries. Now that I plan on establishing a more consistent posting schedule and was hired at a digital marketing clinic this summer, I want to give everyone a quick update regarding what to expect in these upcoming months for content. Continue reading “The Future Content for Laz’s Lounge”
Most people often find it difficult to distinguish between the fields of marketing and public relations. The line between both professions has only muddled as companies begin to move toward a “one-stop shop” model of communication, complicated through the recent implementation of social media into spreading campaigns and communicating with the public. Despite both fields taking on some similar tasks, there are key differences between public relations and marketing.
Social media is a continually growing presence on the internet that holds serious influence over the graphic communications industry. Sean Valant, social media manager at HostGator, listed that 2.4 billion people use the internet worldwide and about 70 percent of them use the internet every day. Social networking users also spend an average of 3.2 hours a day on social networking websites according to Valant.