Adidas apologizes for ‘you survived’ Boston Marathon email

Laz’s lessons in learning how to avoid negative PR

Due to internet permanence and instantaneous feedback, it’s important for anyone online to think about what they’re posting before it’s broadcasted on the newsfeeds of thousands of people.

Adidas failed to consider this when sending out a newsletter to its Adidas Running subscribers on Tuesday, April 18 with an email subject line that read: “Congrats, you survived the Boston Marathon!”  Continue reading “Adidas apologizes for ‘you survived’ Boston Marathon email”