7 SEO Factors To Increase Website Domain Authority And Rank On Google

Brandon LazovicJuly 4, 2021

For a website to get ranked in Google's search results, the search engine algorithms consider hundreds of different criteria. One specific aspect that has gained significant traction in recent years is the usage of domain authority to rank a website.

Domain authority is a ranking indicator. It considers a variety of variables, such as backlinks, traffic, and other considerations. More backlinks and increased visitors may both aid in the development of domain authority. 

Therefore, it is critical to concentrate on becoming a fantastic resource for users. In this article, we will look at how SEO factors help in improving domain authority. Let's get started!

What do we mean by Domain Authority?

The Domain Authority (DA) of a website is a numerical value (metric) that shows the Authority of the Domain in question. The larger the Authority of a domain, the more likely it is that your website will rank higher in search engine result pages (SERPS) and get more organic traffic.

How Can You Check Your Domain Authority Score?

Nowadays, there is no problem in checking a domain authority score. There are a lot of free domain authority checker websites available on the internet. These technologies help improve the rating of your website. 

Furthermore, by identifying and correcting the problems with your website, you may enhance its rating.

Some DA checker websites are as follows:

Prepostseo DA PA checker 

It's among the best SEO tool offering websites, and it provides both simple and sophisticated capabilities to help you enhance your website's search engine optimization. 

In addition, Prepostseo has released their fantastic Domain Authority checker, which can use to determine a website's domain authority or page authority. The primary goal of this DA checker is to provide a comprehensive list of domain and page authority scores in large quantities.


It is possible to verify the domain score of up to 20 URLs with a single click using this online tool. The domain authority checker from Ignite digital has a very straightforward user interface. With the assistance of the newest technologies and sophisticated algorithms, this online tool allows you to rapidly determine any website's domain score.

Top 7 Factors to Increase Domain Authority

  1. Focus on Off-Page SEO 

Your link profile is the most essential of all the metrics to consider. Websites with a complete and clean link profile will have a better Domain Authority (DA) score than websites with a less than stellar link profile.

What steps should you take to enhance your link profile?

Off-page SEO is the practice of enhancing your link profile. It utilizes methods that may obtain high-quality connections to improve your search engine ranking position ultimately.

  1. Increase The Number Of Social Signals

Even though Google has claimed many times, social signals are not a component of the Google Ranking algorithm. However, there is an apparent distinction between sites that rank well on Google and highly on social media. A large number of likes, shares, and tweets are associated with popular Google search results.

What you need to do to increase your domain authority is as follows:

  • Ensure that the material you publish gets some traction.
  • To make it simple for visitors to share your material, you should include a social networking button on each of your pages.
  • Ensure that your material appears when shared through social sharing buttons.
  1. Make Improvements To Your Technical SEO

If your website's technical SEO element is not correctly implemented, this may have a significant effect on your Domain Authority and search engine ranking positions.

The following are the essential SEO parameters you should double-check:

  1. Website registration with Google Search Console and Bing Webmaster tools
  2. Create and optimize your xml sitemap.
  3. To guarantee that Google and other search engine spiders can scan your website without difficulty, check your robots.txt settings and utilize Fetch as Google.
  4. Consider making the switch from HTTP to HTTPS on your website.
  5. Improve search engine understanding of your content by including structured data (schema) metadata on your page.
  6. Making ensuring your breadcrumb navigation is correctly specified on all of your pages.
  1. Select an Appropriate Domain Name.

If you are just getting started, choose a domain name related to your website's content. Your domain name should be reasonably simple to remember. Perhaps you'd like to purchase an existing domain name so that you don't have to worry about setting up a domain age. Assuming you presently have a domain name, ensure it is not about to finish anytime soon by renewing it for a minimum of three to five years.

  1. Involvement with Bloggers

It is one of the most effective and successful methods of link development available. Blogger outreach is the greatest link-building strategy to do if you want to develop Authority. Put yourself in contact with bloggers and web admins that run websites in the same industry as yours.

Please introduce yourself and give them the chance to write a guest post for you, or request them to write about your product or services that you provide. You will get a prompt answer, and the links will put naturally on the website.

  1. Quick website speed

The swiftness with which a website load speed is one of Google's most significant criteria when ranking websites. In addition to this, any website that has failed to make the transition to a mobile-responsive version may exclude from Google's search engine results pages (SERPs). All of this has the potential to have an indirect effect on the Domain Authority of your website.

  1. Work on Engaging Content

Before you begin working on on-page and off-page SEO optimization, be sure you have material worthy of being linked. Then, make the most of your time by creating long-form content.

Several studies have shown that long-form material has a higher probability of generating natural backlinks than shorter content. Additionally, this kind of material can rank better for a more significant number of keywords on search engines.

Important Tips:

  • Your content should be relevant to the people who will be reading it.
  • Content must be exciting as well as high in quality.
  • To increase the number of sessions, the content must be intriguing and engaging.


To summarize, try not to get too concerned with your domain authority rating. It's simply a number that indicates how powerful your Domain compare to other domains in the same category. 

A low domain authority (DA) score does not always imply that your website will perform poorly on Google. Always keep the larger picture in mind, which is to create a website that will, over time, earn firm ranks in Google and other search engines such as Bing.

Digital Marketing
Social Media
Digital PR
Tool Reviews
Local SEO                                                          

Sitemap           Privacy            Editorial Guidelines
Copyright © 2021 Brandon Lazovic LLC. All rights reserved.
linkedin facebook pinterest youtube rss twitter instagram facebook-blank rss-blank linkedin-blank pinterest youtube twitter instagram