301 Redirects: What Are They And How To Set Them Up For SEO

301 Redirects: What Are They And How To Set Them Up For SEO photo 0 Beginner’s Guide

301 Redirects: What Are They And Just how To Establish Them Up For SEO

Brandon Lazovic, March 2, 2021|SEARCH ENGINE OPTIMIZATION

Aiming to learn more concerning 301 redirects, what are they, as well as how they can improve the organic wellness of your site?

Review our latest overview to get more information regarding usual redirect directives that web designers use; ideal techniques for 301 redirects; as well as how they can boost your site keyword rankings when carried out correctly.

What Are 301 Redirects?

Quick Navigation

  • 1 What Are 301 Redirects?
  • 2 Typical URL Redirect Regulations
    • 2.1 301 Moved Completely
    • 2.2 302 Found
    • 2.3 307 Moved Briefly
  • 3 When Should I Make use of A 301 Redirect?
  • 4 301 Redirect Vs. 302 Redirect
  • 5 Why 301 Redirects Are Important For search engine optimization
    • 5.1 Key words Cannibalization
    • 5.2 Consolidation Of Web content
    • 5.3 New Site Domain
  • 6 Just how To Set Up A 301 Redirect
    • 6.1 301 Redirect Via.htaccess
      • 6.1.1 Reroute Single Web Page
      • 6.1.2 PHP Redirect
      • 6.1.3 JavaScript Redirect
      • 6.1.4 Using Apache Mod_Rewrite
      • 6.1.5 Wildcard Redirects
    • 6.2 Redirect Plugins
  • 7 301 Redirect Ideal Practices For SEO
    • 7.1 Make Certain All Link Versions Reroute To HTTPS
    • 7.2 Get rid of 301 Redirects From Sitemap
    • 7.3 301 Redirect To Equivalent Pages
    • 7.4 Take Care Of 301 Redirect Chains Or Loopholes
    • 7.5 Repair Broken Redirects
    • 7.6 Repair 404 Errors
    • 7.7 Avoid Using 302 Redirects
    • 7.8 Take Care Of External URLs That Are Rerouted

A 301 redirect is a method utilized to send individuals as well as internet search engine to a favored location link.

Below are one of the most generally used link redirection instructions:

301 Relocated Completely

This signals to online search engine that a web page has been completely relocated. It additionally passes complete link equity from the old web page to the new destination page.

302 Found

Unlike 301 redirects, 302 redirects are utilized to signify a short-lived modification in the URL location. This is most generally made use of if there are updates to a web page, such as special limited-time promos, or seasonality (such as the superbowl, which is held annually however, for a small amount of time).

KEEP IN MIND: if left in position for also long, 302 redirects will eventually be considered as 301 redirects by internet search engine.

307 Relocated Momentarily

A 307 redirect serves as the successor, or replacement, of 302 redirects. However, in order to make use of 307 redirects, your web server must be viewed by online search engine as HTTP 1.1 suitable– if unsure, simply stick to 301 or 302 redirects.

Wanting to find out more regarding search engine optimization? Read our SEO newbie’s guide for every little thing you require to find out about SEO and also just how to drive company outcomes via search engines like Google and Bing.

301 Redirects: What Are They And How To Set Them Up For SEO photo 1

When Should I Utilize A 301 Redirect?

301 redirects should be made use of when you want to route customers to a different location web page. This usually occurs when sites work to combine content, or eliminate obsolete content that isn’t valuable.

When you delete a page, Google will still be able to check out the old link, which will certainly show as a “404 error“. This isn’t a friendly user experience, so a finest practice is to redirect the old link to a new one.

301 Redirect Vs. 302 Redirect

Like I mentioned in the past, 301 redirects are utilized to signify long-term URL address adjustments, whereas with 302 redirects, these signal to internet search engine that it’s a short-term change.

In many cases, it’s finest to stick to making use of 301 redirects, unless your applied redirect will be in place for less than a couple of months.

Listed below we’ll cover a couple of factors relating to why 301 redirects are essential for search engine optimization.

Keyword Cannibalization

Key phrase cannibalization can occur when several pages on your site ranking or target the exact same keyword.

When keyword cannibalization occurs, this can harm your possible ranking on both website. As a method to avoid keyword cannibalization, it is necessary to conduct a site audit to establish what web pages may be cannibalizing each other. From there, you can either choose to consolidate that material into a more powerful item (as well as 301 reroute the old web pages to the brand-new, better web page), or 301 redirect pointless web content to that much better web page.

Loan consolidation Of Web content

Like I mentioned previously, it is necessary to consolidate your content if it’s targeting a comparable subject as well as isn’t adding value by living as a standalone piece. 301 redirects come into play to ensure both searchers as well as users are locating your brand-new material, as opposed to your outdated copy.

301 redirects likewise assist pass web link equity (a significant ranking element on Google) to make sure that your new page can rank efficiently in the search results.

New Site Domain

Let’s say you choose to relocate every one of your site material to a new domain name. Or you update your website’s domain name/root domain link to a brand-new one.

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301 redirects should be utilized to make certain that searchers and also internet search engine can uncover your brand-new domain/content.

If a 301 redirect isn’t carried out, Google will certainly continue rating your old website, while your new one will take months or even years to place prominently in the search engine result.

A 301 redirect is a way to tell Google “hi, my site lives over right here, so index and rank this URL instead of the old one.”

It can take months for Google to pick up and also utilize the brand-new destination URL as the favored site/page, however without one, you’re essentially starting your internet site from the ground up as well as squandering years of SEO work and also authority.

How To Set Up A 301 Redirect

Below we’ll go through just how to establish 301 reroutes on your website.

301 Redirect Via.htaccess

Among one of the most usual ways to implement a 301 redirect is to apply it with your.htacccess documents that runs on an Apache web server.

Below’s an instance of what this might look like if you’re planning on rerouting your entire domain:

Reroute 301/ https://www.example.com/

Redirect Single Page

You can utilize this redirect technique on an individual page level:

Reroute 301/ oldpage/ https://www.example.com/newpage/

PHP Redirect

If you intend to redirect via PHP, right here’s an example of just how to do so:


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