Laz’s Lounge Personal Branding Approach as well as KPI’s for August 2018
Hey there women and also gent, welcome back to this month’s personal branding method as well as KPI check-in for Laz’s Lounge! Like I did last month, I’ll be walking through just how I carried out on my social networks and also website for last month, giving understandings right into what succeeded, what really did not function as well as what my goals are for August! Let’s just leap right into it.
Laz’s Lounge Web site Metrics
July verified to be one more record-breaking month as I had more than 2,229 pageviews, which doubles my goal for last month! Google has finally started ranking a few of my short articles in the top-10 search results that have a greater quantity of searches.
For technological SEO I recently mounted a brand-new caching plug-in called WP Rocket, which has actually substantially improved my site tons rate from 15 secs to 2.3 seconds usually.
With my bounce price I had the ability to decrease that from 32 percent down to 11 percent, but unfortunately my time spent on site is balancing 1 min and also 30 secs, which is something I need to improve on.
I downloaded and install a WordPress Plugincalled Scroll Depth that sends out signals to Google Analytics as users scroll to the 25, 50, 75 as well as one hundred percent mark in my posts based upon how much they’re scrolling to check out.
As for social media goes, my recommendation website traffic was substantially down this month preventing web traffic from LinkedIn, which I can credit to not appealing or publishing regularly sufficient on social networks compared to June.
My objectives for August consist of striking:
- 3,000 pageviews
- 1 minutes. as well as 45 second session period
- 10 percent bounce price
To achieve this, I intend on writing more posts weekly that will certainly consist of one long-form content, a short suggestion article for social networks or electronic advertising and marketing, my regular image obstacle with an accompanying guide video, my once a week podcast and also a vlog every week. I might likewise include once a week live video clips on my drives house from work into the mix, yet we’ll see exactly how that goes.
The e-mail opt-in kind that I included on my site is slowly getting subscribers with Mail Chimp, so I hope to carry that energy heading into this month.
I also have locations of chance for enhancing messages on Facebook and also doing a lot more paid search, which ought to aid drive more website traffic to the site.
Similar to last month, Facebook remains to be a thorn in my side when it involves gathering likes and followers, although I did grab 3 more last month, so the additional web traffic entering my site seems to be hemorrhaging out to my social media sites networks for fans or clients.
This month I had 18 click my links, 1,402 overall reach as well as 105 involvement on my messages, or a 7.4% interaction rate.
My technique of repurposing web content and including more video clips on Facebook without direct outgoing web links seems to be playing well with Facebook’s algorithm, so I plan on turning up the mix on uploading web content to 3-4 times a day on the system to keep that energy going.
Like I stated previously, increasing posts will be an excellent way to potentially get more exposure and also suches as to the page, yet I need to start evaluating supplementary material to establish campaigns properly to actually maximize my invest in paid advertisements.
Below are my Facebook statistics goals for August:
- 1500 Reach
- 120 Involvement
- 8 Percent Interaction Rate
I marvel with how many impacts my Twitter had this month as I differed engaging with various other users and also joining Twitter Chats. Having stated that, my total interaction was down with my material, but my impressions were resting at 30.2 k, I acquired 76 brand-new fans and also 11 web link clicks to my site.
This month I decided to cost a fortune and subscribe for Barrier’s Pro Strategy, which permits 100 arranged articles per social media sites account, so I can post even more tweets to be pressed out alongside using IFTTT to optimize the brief service life of tweets.
I additionally intend on taking part on 3 Twitter Talks per week, stuffing them done in on Wednesdays to get a different point of view in numerous industries while connecting with new individuals. Below are my goals for August:
- 35k Reach
- 200 Tweets
- 1,250 Followers Overall
- 20 Link Clicks
Instagram had actually mixed outcomes this month. While I did obtain 11,000 perceptions, my involvement fell short at 10,341 while I got 55 fans, which was less than prepared for. Again, I can chalk this approximately posting much less as well as not involving sufficient with other customers on the platform.
Like Facebook, I intend on turning up the quantity of original content and repurposing material into brief videos and also quotes to garner more interaction. I’ve discovered that video, my photo challenges as well as quotes carry out the best when I upload them on this system, so I require to run with it for August.
Here are my objectives for August:
- 1,800 Overall Engagement
- 11,000 Impressions
- 800 Followers
I enjoy with how LinkedIn did this month. Regarding recommendation traffic for my website, LinkedIn vanquished Facebook with 42 link clicks, which can be credited to even more constant posting in LinkedIn Groups. I’ve likewise been even more centric on digital advertising and marketing and also pointer videos, which have actually reverberated the most with my LinkedIn followers together with more individual web content. Total I had 3,790 views on every one of my messages, although engagements per article were a little lack at 35 complete interactions.
Like Facebook and Instagram, publishing brief snippits from my sound and also video material could go a lengthy method in boosting these numbers, but here are my objectives for August:
- 4,000 views
- 40 interaction
- 440 fans
I may also try my hand in repurposing old web content right into brief article that route more website traffic to my internet site for the full blog post or more web content, however we’ll see exactly how that goes and I’ll report back in September regarding if it succeeded or not.
Regarding Pinterest goes, I haven’t been really active on the platform and also count on my Instagram material feed via from IFTTT to pin web content to specific boards. The numbers were good in factor to consider of that as I struck 4,176 monthly viewers and 59 engaged individuals.
My social media sites ideas and also photo obstacles are the top doing boards on the system, so that web content reverberates one of the most with my audience on Pinterest.
I require to do some layout revamping of my boards alongside joining a few Pinterest Groups to see if that relocates the needle like it did on LinkedIn last month or develop one infographic a week to make best use of interaction on a solitary pin.
Here are my objectives for August:
- 4,500 monthly sights
- 65 regular monthly involved
With YouTube I more than happy to see my sights heading in a positive direction on the system, which can be credited to creating even more idea videos for a normal posting timetable. My overall watch time was 167 mins, while the average time spent on my video clips worked out to be 2:03 mins and also 81 complete views.
To add to my material mix, I intend on generating 360 videos to accompany my image challenges and lastly start vlogging weekly, which I failed to do last month. Here are my objectives for August:
- 200 minutes of watch time
- 2:30 second period
- 100 views
Points I Need To Work With For August
While I’m heading in the ideal instructions, there’s always function to be done in the globe of digital! I have actually ended up being regular in creating more material, but my issue is discovering the time to arrange it on my social media sites platforms, which created a decrease in overall referral traffic contrasted to previous months. I additionally require to return into engaging on social media sites rather than relying on my content mix to gather outcomes.
As video takes the social media world by storm as the very best method to reach your audience, I’m slowly changing to repurposing my audio and also video clip web content to appeal to LinkedIn, Instagram as well as Facebook audiences with inscriptions to still record that audience who view those snippits without sound.
I discussed this in my latest podcast episode, but Gary Vaynerchuk shared some pointers on just how to tackle repurposing content, which I have actually taken a phase out of to execute in my social media curation strategy.
Together with creating this kind of material, I likewise need to overhaul my web design to include an Around Me Page, a Discloure Page to be GDPR certified, along with fine-tune my MailChimp e-newsletter style to be extra appealing as the variety of email subscribers grows.
Last month I ended up being recertified in Google Analytics and Adwords, opening my eyes to the opportunities and also just exactly how far I can go in analyzing what’s working and what needs to be improved on for Laz’s Lounge, which will certainly assist when implementing search advertisements and Facebook paid advertisements in the future.
I additionally require to do even more visitor posts for backlinks to help with the SEO and boosting my domain authority; my strategy is to perhaps write 1-2 more posts each month to gradually relocate that needle as well as see what results it amasses so I have a much better chance of contending for higher difficulty keyword phrases.
Laz’s Lounge Personal Branding as well as KPI’s Last Ideas
I wish you found this message to be practical as well as I would certainly entrust to hear your thoughts/feedback in the comments section listed below! Let me recognize if this overview will help with expanding your target audience, enhancing your social media sites profiles as well as your on-line existence!