May 20, 2017
DSLR camera and photography is necessary for future journalists

As newsrooms are projected to decline in the next eight years and journalists are tasked with 24/7 deadlines, job prospects in the field may seem scarce. With competition as fierce as ever, many students and college graduates are learning new skill sets beyond exemplary reporting and proficiency in AP Style. One of the most important […]

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April 20, 2017
Adidas apologizes for 'you survived' Boston Marathon email

Due to internet permanence and instantaneous feedback, it's important for anyone online to think about what they're posting before it's broadcasted on the newsfeeds of thousands of people. Once content is posted online for internet communities to see, it's almost impossible to backtrack and pretend that the content never existed as it's screenshot and shared […]

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April 14, 2017
Common nonverbal mistakes candidates make during an interview

After weeks of sending out countless cover letters and resumes for various job openings, you finally landed an in-person interview. While having all the right credentials will get your foot in the door, it's also crucial to make a good first impression and avoid making nonverbal mistakes during a job interview. In a survey of […]

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March 15, 2017
Marketing vs. public relations: what is the difference?

Most people often find it difficult to distinguish between the fields of marketing and public relations. The line between both professions has only muddled as companies begin to move toward a "one-stop shop" model of communication, complicated through the recent implementation of social media into spreading campaigns and communicating with the public. Despite both fields […]

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March 4, 2017
Flint, Michigan Water Crisis Timeline: How It All Started

Residents of Flint, Mich. have struggled to obtain a water supply that isn't contaminated with lead and other pollutants, dating back to when the crisis began and the city's decision to draw from the Flint River in  2014. This decision stemmed from the city having an accumulated deficit of $25.7 million in 2011, as city […]

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February 24, 2017
What resources do you use to land an internship in college?

Throughout college one of the biggest challenges that any student faces is trying to find an internship in their profession, whether it's for experience or meeting the requirements for their program. One of the greatest resources available that I've utilized to find internships are the ones provided through the university.

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February 10, 2017
Personal ethics and what they mean to PR practitioners

In one of my public relations classes at Eastern Michigan University the following questions were posed by a student in an online discussion: "Is it important for PR practitioners to know their personal ethical guidelines to be able to be unbiased when working with a client's personal ethical guidelines as well? In crisis situations which […]

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January 28, 2017
Will the 2016 presidential election change PR practices in politics?

With the results of the presidential election shocking pollsters and voters in the United States,  Trump seemed to go against what PR practitioners would advise their clients to say and do. Because of his success,  many PR practitioners can't help but wonder if this will have an impact on the future of PR in politics.

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January 20, 2017
Washington Post announces The Lily, a publication for millennial women

The Washington Post announced its creation of The Lily, a branch of the Post dedicated to stories and columns on gender equality, women's health and other topics designed for millennial women on Wednesday, Jan. 18.

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January 17, 2017
American confidence in mass media has slowly declined since 1998

According to a Gallup poll in 2015 only 40 percent of Americans trust the mass media to report news fully, accurately and fairly. American trust in the mass media has steadily declined since an approval rating of 55 percent in 1998. While several news publications have made blunders and mistakes that might discredit their objectiveness […]

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December 13, 2016
Are journalists unethical for republishing press releases without attribution? 

Proper attribution is the bread and butter for anyone using AP style or writing news articles. Because of the increasing workload that many journalists are burdened with they often look to public relations practitioners for story ideas and press releases to help alleviate this burden while making their personal deadlines. Having said this, is it […]

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December 13, 2016
Effects of social media on companies in graphic communications

Social media is a continually growing presence in companies and on the internet that holds serious influence over the graphic communications industry. Sean Valant, social media manager at HostGator, listed that 2.4 billion people use the internet worldwide and about 70 percent of them use the internet every day. Social networking users also spend an […]

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December 9, 2016
A general pitch email is destined for failure and low clickthrough rate

In one of my previous blog posts I had gone into detail regarding how to successfully write a pitch letter to a journalist. During a student development conference hosted by Eastern Michigan University's PRSSA, one of the main topics discussed was how to interest a journalist through a press release or pitch email. Stephen Kurily, […]

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November 29, 2016
Cogi recording app brings something new to the table

Journalists and public relations practitioners often find themselves conducting interviews or sitting through lengthy meetings with audio recorders in hand, ready to catch every word and piece of information for use in an article or press release. The biggest hassle of recording everything, however, is sifting through two hours of audio listening and transcribing important […]

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November 28, 2016
Are journalism and the news industry slowly dying?

As the news industry continues to shrink due to labor cuts potential college graduates may be weary of entering the journalism field, and for good reason. In 2014 reporters and correspondents held about 49,300 jobs, while the industry job prospect forecast for reporters, correspondents, and broadcast news analysts is expected to decline by 9 percent, […]

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November 13, 2016
How BP should've handled the oil spill and its crisis situation

Crisis situations for any company should be avoided at all costs; however, because of how quickly information spreads across the internet a company can find itself scrambling to protect its positive brand image in a short period of time when faced with a crisis. BP, or British Petroleum, is a multinational oil and gas company that […]

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October 23, 2016
How to write a successful press release and pitch email

Building a relationship with journalists is an important aspect of being a public relations practitioner; pitching stories about the company or client that you represent is even more important. This leads to the question: "how do I craft a pitch letter or press release that will interest a reporter?"

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October 9, 2016
Turning the world on its head with the inverted pyramid

Several different job markets tend to use varying forms of writing styles. Each writing style incorporates different grammar rules, sentence structures and citation. One metaphor that will always have a place in the way of writing structure is the inverted pyramid.

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September 19, 2016
Can Journalists Be Good Public Relations Practitioners?

Public relations and journalism are often thought of as being two sides of the same coin. The two professions coexist and collaborate with one another while sharing good several qualities that are essential for excelling in those fields. In Social Media: How To Engage, Share, and Connect Regina Luttrell said, "It is the job of public relations professionals […]

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April 21, 2015
Digital journalism will be the death of traditional media

Digital journalism is beginning to take shape to meet the expansive viewer base of the internet. More than 2 billion people use the internet as a medium for entertainment and relevant information. The state of traditional print newspapers has been declining in recent years while news consumption on a digital database has steadily increased. A gradual […]

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