January 20, 2017
Washington Post announces The Lily, a publication for millennial women

The Washington Post announced its creation of The Lily, a branch of the Post dedicated to stories and columns on gender equality, women's health and other topics designed for millennial women on Wednesday, Jan. 18.

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January 17, 2017
American confidence in mass media has slowly declined since 1998

According to a Gallup poll in 2015 only 40 percent of Americans trust the mass media to report news fully, accurately and fairly. American trust in the mass media has steadily declined since an approval rating of 55 percent in 1998. While several news publications have made blunders and mistakes that might discredit their objectiveness […]

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December 13, 2016
Are journalists unethical for republishing press releases without attribution? 

Proper attribution is the bread and butter for anyone using AP style or writing news articles. Because of the increasing workload that many journalists are burdened with they often look to public relations practitioners for story ideas and press releases to help alleviate this burden while making their personal deadlines. Having said this, is it […]

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December 13, 2016
Effects of social media on companies in graphic communications

Social media is a continually growing presence in companies and on the internet that holds serious influence over the graphic communications industry. Sean Valant, social media manager at HostGator, listed that 2.4 billion people use the internet worldwide and about 70 percent of them use the internet every day. Social networking users also spend an […]

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December 9, 2016
A general pitch email is destined for failure and low clickthrough rate

In one of my previous blog posts I had gone into detail regarding how to successfully write a pitch letter to a journalist. During a student development conference hosted by Eastern Michigan University's PRSSA, one of the main topics discussed was how to interest a journalist through a press release or pitch email. Stephen Kurily, […]

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November 29, 2016
Cogi recording app brings something new to the table

Journalists and public relations practitioners often find themselves conducting interviews or sitting through lengthy meetings with audio recorders in hand, ready to catch every word and piece of information for use in an article or press release. The biggest hassle of recording everything, however, is sifting through two hours of audio listening and transcribing important […]

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November 28, 2016
Are journalism and the news industry slowly dying?

As the news industry continues to shrink due to labor cuts potential college graduates may be weary of entering the journalism field, and for good reason. In 2014 reporters and correspondents held about 49,300 jobs, while the industry job prospect forecast for reporters, correspondents, and broadcast news analysts is expected to decline by 9 percent, […]

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November 13, 2016
How BP should've handled the oil spill and its crisis situation

Crisis situations for any company should be avoided at all costs; however, because of how quickly information spreads across the internet a company can find itself scrambling to protect its positive brand image in a short period of time when faced with a crisis. BP, or British Petroleum, is a multinational oil and gas company that […]

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October 23, 2016
How to write a successful press release and pitch email

Building a relationship with journalists is an important aspect of being a public relations practitioner; pitching stories about the company or client that you represent is even more important. This leads to the question: "how do I craft a pitch letter or press release that will interest a reporter?"

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October 9, 2016
Turning the world on its head with the inverted pyramid

Several different job markets tend to use varying forms of writing styles. Each writing style incorporates different grammar rules, sentence structures and citation. One metaphor that will always have a place in the way of writing structure is the inverted pyramid.

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September 19, 2016
Can Journalists Be Good Public Relations Practitioners?

Public relations and journalism are often thought of as being two sides of the same coin. The two professions coexist and collaborate with one another while sharing good several qualities that are essential for excelling in those fields. In Social Media: How To Engage, Share, and Connect Regina Luttrell said, "It is the job of public relations professionals […]

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April 21, 2015
Digital journalism will be the death of traditional media

Digital journalism is beginning to take shape to meet the expansive viewer base of the internet. More than 2 billion people use the internet as a medium for entertainment and relevant information. The state of traditional print newspapers has been declining in recent years while news consumption on a digital database has steadily increased. A gradual […]

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