May 19, 2018
Photo Challenge 2018: Macro Photography Equipment | Laz's Lounge

Hi there and welcome back for week 12 of the 2018 photo challenge! This week I’ll be covering macro photography equipment and how to shoot macro photos: Macro Life is in the details. Get in close and show us the details we usually miss. You don't need a macro lens to shoot a macro shot. […]

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May 16, 2018
How To Use Negative Space In Photography

Wondering how to effectively use negative space in photography? Read our guide for tips on using negative space to your advantage in the composition of your photos. What are negative space photos? In a nutshell negative space in photos often refers to the amount of white space in the background of a photo around your […]

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May 13, 2018
Four-Step Guide On Buying Podcasting Recording Equipment

With more than 525,000 active shows and 18.5 million episodes of podcasts on the internet, it’s encouraging to start your own podcast and cultivate a weekly audience of listeners interested in your content. The hardest part about starting a podcast isn’t sitting down to record on a consistent schedule, but rather figuring out all the podcasting recording […]

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May 7, 2018
11 best practices on Instagram hashtags for followers and reach

Every social media platform has specific rules in place that should be followed to maximize your engagement and following, whether its with varying post-lengths, size-dimensions for photos or traffic-times. Hashtags are no exception and have become an integral part in content curation on these platforms, especially Instagram. Below is a quick guide with 11 best […]

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May 6, 2018
How To Perform Selective Color Photography Editing

Wondering how to use selective color editing during post-processing? Read our latest guide to find out how to bring the colors in your photos to life. Selective Color Photography Process The weather in Michigan has finally switched seasons. Instead of heading into Spring, we’ve completely skipped into summer with 80-degree sunny days. I’ve been spending […]

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May 4, 2018
How to create and set examples of SMART goals for employees

All businesses have goals that they work toward, whether it’s increasing sales effectiveness, reducing shrink, producing more visibility or enhancing their digital efforts. There’s one problem that most of them run into: they don’t have any examples of SMART goals for employees to replicate and work toward. In a previous podcast I discussed why we […]

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May 2, 2018
Photography Challenge 2018: Abandoned and Forgotten Prompt

HI there and welcome back to this week’s photography challenge 2018 entry! The prompt for Week 9 of the 52 Photo Challenge is: Abandoned and Forgotten were favorites in the past. Let's revisit the idea the idea this year with forsaken. The challenges for each week are also divided into categories. The category for this […]

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April 30, 2018
7 Reasons Why Your Blog Isn't Getting Traffic

After setting up your blog, you feverishly write post after post with the expectation of dozens of visitors checking out your content. Several months go by and you check out your site’s analytics, only to be crestfallen as the numbers are hardly reflective of the time and effort you’ve spent publishing the pieces you’ve written. […]

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April 24, 2018
LinkedIn's Find Nearby Feature Offers New Ways to Network

In the past few weeks LinkedIn has launched a new feature that allows users to connect with people they meet during meetings, conferences and events. LinkedIn's Find Nearby Feature allows LinkedIn to scan nearby devices using Bluetooth for their approximate location and is only available to users who choose to opt in and stay discoverable […]

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April 24, 2018
VSCO X: Ultimate App For Mobile Photo and Video Editing

With social media algorithms favoring visuals through increased engagement compared to text-based posts, the importance of creating striking photos and videos is greater than ever before. VSCO is a fantastic mobile photo editor that allows users to add custom filters to their photos and perform various edits without introducing a steep learning curve. This free […]

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April 23, 2018
Photo Shoots With Laz: Zoom Burst Photo Challenge | Laz’s Lounge

The prompt for Week 8 of the 52 Photo Challenge is ... Zoom Burst By changing the focal length during long exposure you can add movement to your frame, producing leading lines within your frame. The challenges for each week are also divided into one of 4 categories. The category for this week is... Technical […]

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April 23, 2018
Lounge Talk With Laz: PR Pros Need to Be Analytics Experts | Episode 13
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April 16, 2018
First impressions: SMC Pentax-M 50mm F4 Macro Lens

As part of my weekly photography challenges I’m tasked with shooting in a variety of situations. One issue that I’ve been running into is my current array of lenses aren’t equipped for macro photography, which has been the focus of the past three prompts. I decided to broaden my range of lenses and invest in […]

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April 16, 2018
Photo Shoots With Laz: Fill the Frame | Laz’s Lounge

The prompt for Week 7 of the 52 Photo Challenge is… Fill the Frame Fill the frame with your subject, no background. You will need to get up close and personal or use a good zoom lens. The challenges for each week are also divided into one of 4 categories. The category for this week is... […]

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April 16, 2018
Tales from Tech Support: 3 Customer Support Service Takeaways from Dell Support

Technology struck again this weekend as my dual monitor set up went on the fritz. In the middle of editing photos one of my monitors, a Dell U2414H, starting flickering and flashing intermittently. I tried switching out cables, using a different computer, checking to make sure my drivers were updated and even factory reset my […]

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April 12, 2018
Zuckerberg Testifies at Congressional Hearing for Data Privacy Leaks of 87 Million Users

Facebook has come under fire in recent weeks through massive data privacy leaks that affected 87 million users and potentially influenced the outcome of the 2016 U.S. election. Originally reported by the New York Times and The Guardian news outlets, Cambridge Analytica, a London-based data mining and analytics firm, collected information from users who took […]

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April 12, 2018
Beyond Just a Words Person: 5 Ways to Brand Yourself as a PR Analytics Pro

In the field of public relations, words are king. They always have been and always will be. Words are the lifeblood of public relations specialists, pumping vitality into their stories and organizational causes. However, only being “a words person” is no longer enough to excel in modern public relations. Big data and analytics are now predominant […]

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April 11, 2018
Lounge Talk With Laz: Networking in the Digital Age | Episode 12

Lounge Talk With Laz Excerpt: Networking in the Digital Age Hi there and welcome back to episode 12 of Lounge Talk With Laz. In today’s episode we’ll be discussing networking in the digital age. Let’s just jump right into it! Networking in the digital age is incredibly important for individuals in the professional world, especially […]

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April 3, 2018
Hemingway Editor: Free Online Editing Tool to Strengthen Writing Skills | Laz’s Lounge

Writing is one of the most difficult and daunting tasks for a wide berth of people in the world. Whether there’s trepidation from the use of passive voice, simplifying phrases, or making simple grammar and spelling mistakes, the act of opening up a word document can bring about a sense of impending dread. Luckily there […]

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April 3, 2018
Heineken Receives Backlash for “Sometimes Lighter is Better” Campaign

In an effort to promote its beverage line, Heineken began running its “sometimes lighter is better” campaign in Europe and on the Heineken Ireland’s YouTube page in the summer of 2017. The campaign quickly came under intense scrutiny within days of airing in the U.S. last month, with Chance the Rapper describing the commercial as […]

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