July 16, 2018
Photo Challenge 2018: Sunburst Effect in Landscape Photography

Hi there and welcome back for Week 19 of the 2018 Photography Challenge! This week explores getting a sunburst effect in landscape photography. Edge Cut Sun Having an edge cut through the sun looks nice, or having the sun rising over a line or diagonal within the photo. Stop down the aperture to create a […]

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July 15, 2018
Setting Benchmarks to Compare your Competition in Google Analytics

In the world of analytics, setting benchmarks is important for ensuring that your business is performing up to par with the competition. Many of us will rely on looking at weekly, monthly and yearly metrics performance, but we need to also be looking at external competitors to tweak our digital strategies to either be on […]

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July 15, 2018
Guide To Removing Referral Spam in Google Analytics

If you’re like me and are constantly looking at analytics reports on ways to improve your website’s performance, you’ve probably noticed a weird influx of web traffic from random referral sources that garner unusually high bounce rates and low times spent per session. This is likely a case of referral spam, which is annoying as […]

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July 9, 2018
How to Improve Website Speed for Better SEO on WordPress

Starting in July 2018 Google announced that page speed will be a ranking factor for mobile searches. Although speed has been used as a ranking factor for some time now, that signal was focused solely on desktop searches. According to Google it took more than five seconds for visual content above the fold to display […]

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July 8, 2018
Using the New LinkedIn QR Code to Connect Online from Offline Conversations

In my podcast episode Networking in the Digital Age I mentioned that social media and digital allows us to continue the conversation and to stay relevant after meeting people at networking events or work conferences. While I actively look through my collection of business cards to add people to my social media network, others store […]

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July 4, 2018
Lounge Talk With Laz: Earned Media Value With CDK Global | Ep. 15

Hi there, and welcome to another exciting episode of Lounge Talk With Laz. In this week’s episode, we explore the golden rule for engaging with your audience on social media and earned media value. Let's just jump right into it. Lounge Talk With Laz: Earned Media Value With CDK Global Transcript So this podcast episode […]

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July 2, 2018
Laz’s Lounge Personal Branding Strategy and KPI’s for July 2018

Hey there ladies and gentlemen and welcome back to Laz’s Lounge! This post format is going to be a little different as I dive into my personal branding strategy for the month of July and my social media/website performance from June. I often have people curious as to how I’m performing on my website and […]

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July 2, 2018
2018 Photography Challenge: Pictures of New Mexico and Colorado

Hi everyone and welcome back for Week 18 of the 2018 Photography Challenge! This week’s photo prompt includes pictures of New Mexico and Colorado that I shot during my dealership visits. Photographer's Choice Capture an image on your own terms; who, what, when, where, why, how... It's all up to you. Caveat: you must tell […]

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June 24, 2018
Using Link Tree To Drive Instagram Traffic To Your Website

With more than one billion monthly active users, Instagram is one of the best platforms to drive traffic to your website. While you can’t directly link URL’s in your posts, a popular method is to include a link in your bio for users to click on that will take them to your website. This can […]

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June 24, 2018
2018 Photo Challenge: Photography Humor

Hi there and welcome back to Week 17 of the 52 Photo Challenge! This week’s theme explores photography humor. Humor Laughter is the best medicine. Make us laughThe challenges for each week are also divided into categories.The category for this week is... Creative When this category comes up, you really have room to express yourself. […]

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June 22, 2018
Lounge Talk With Laz: How to Network in the Workplace | Ep. 14

Hi there and welcome to another exciting episode of Lounge Talk with Laz! In this week’s episode we’ll be discussing a follow-up to my previous podcast episode regarding how to network in the workplace. Let's just jump right into it. So, just to kind of recap on the previous podcast episode for Episode 12, I […]

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June 17, 2018
Instagram Provides Insight Into How Its Algorithm Works

In a news briefing Instagram outlined to a group of reporters in its new San Francisco office what its news feed algorithm looks for when displaying content to its 800 million active users. Before its update in 2016 to ditch the reverse chronological feed, users were missing 70 percent of all posts and 50 percent […]

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June 17, 2018
How To Shoot Rembrandt Portrait Lighting

Rembrandt portrait lighting is a lighting pattern with a triangle of light cast on the shadowed portion of your subject's face. Learn more with our latest guide for using Rembrandt Portrait Lighting for your photo compositions in 2020. What is Rembrandt Portrait Lighting? Named after the famous Dutch painter, Rembrandt lighting is a portrait lighting […]

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June 12, 2018
Using IFTTT Recipes to Save Time On your Social Media Calendar

For those of you who took programming courses in high school, the If/Then statement might be one of the first things that you think of when reminiscing on what you learned in class. While the If/Then statement refers to programming or geometry, we use If/Then statements in our every day lives. “If I wake up […]

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June 11, 2018
Photography Challenge 2018: Rule of Space

Hey there and welcome back for Week 15 of the 2018 Photo Challenge! This week’s prompt is Rule of Space: Your subject should be facing the frame, walking into the frame, this keeps your subject "in" the frame and engaging with it. Give your subject room to move. The challenges for each week are also […]

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June 3, 2018
Has Reddit Passed Facebook as the 3rd Most Visited Site in the US?

In the past few weeks you may have viewed numerous headlines noting that Reddit overtook Facebook as the 3rd most viewed website in the United States. This is true according to the Alexa Traffic Ranks, which often differs in reporting from that of Google Analytics, but it fails to tell the full story of website […]

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June 3, 2018
How To Shoot Diptych and Triptych Photography

Looking for a guide on how to shoot diptych and triptych photography? Read more as we explore the different types of triptych photography available, whether you're creating a zoom, time lapse or succession triptych. What is Triptych Photography? The concept of Triptych can be broken down in two ways: photos that use the triptych technique […]

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May 29, 2018
Leading Lines in Photography

Looking for a resource on leading lines in photography for your photo compositions? Read below for different ways to set up your composition and avoiding two common mistakes when leading lines. Leading Lines in Photography As the name suggests, leading lines refers to a composition technique that directs the attention of the viewer through lines […]

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May 28, 2018
Why Passion Projects Make You Stand Out From The Competition

Passion projects are creative side projects that we undertake outside of what’s required from school, work or our daily routines. Whether it’s learning how to play the violin, writing novels, shooting photos, creating apps or performing 30 random acts of kindness, all it takes is some inspiration and a bit of dedication to start working […]

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May 20, 2018
Top 5 Benefits Of WordPress For Building Your Website | Laz's Lounge

WordPress runs more than 30 percent of the internet and holds 50-60 percent of the global content management system market, making it one of the best options when starting a blog or website. It’s versatile, user-friendly, mobile-responsive and fits all shapes and sizes, whether you’re just entering the digital world or are a seasoned veteran […]

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