October 15, 2018
Detroit Photography For Flattery Photo Challenge

Hey there and welcome back for Week 27 of the 2018 photography challenge! This week’s prompt explores the concept of imitation, so what better way to emulate a local photographer than to perform some Detroit photography? Flattery They say imitation is the highest form; so, past or present; choose your favorite master photographer and imitate […]

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October 9, 2018
Facebook Story Ads Could Be A Game Changer For Advertisers

With the growing popularity of Instagram Stories peaking at 400 million users, Facebook is expanding reach options by introducing Facebook story ads in its Stories feature. While the number of Stories users on Facebook is significantly lower than its sister platform at 150 million, many advertisers are looking to diversify to other platforms due to […]

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October 9, 2018
Keysearch – A Cost-Effective SEMRush Alternative Worth Checking Out

Using SEMRush for keyword research is considered to be the holy grail by many digital marketers. Whether you’re keeping tabs on the competition, performing on-page and off-page search engine optimization or determining bidding amounts on keyword phrases, SEMRush has an answer to just about any question you might have when it comes to stepping up […]

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October 1, 2018
Everything You Need To Know About Facebook's Latest Security Breach

Facebook succumbed to a security issue on Tuesday, Sept. 25 that affected the accounts of nearly 50 million FB users. The security breach stemmed from a vulnerability in Facebook’s code for the “View As” feature, which is normally used to let people see what their profile looks like to another user. “This allowed them[the cyber-attackers] […]

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September 17, 2018
Michigan Cider Mill Photography at Plymouth Orchards

Hey there and welcome back for another week of the 2018 photo challenge! This week I went to a Michigan Cider Mill and snapped a few photos to break into the Fall season. There are countless apple cider mills that are now open in Michigan, but my friends and I went to Plymouth Orchards and […]

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September 16, 2018
The Best Interview Tips and Tricks To Ace An Interview | Lounge Talk With Laz Ep. 18

Hi there, welcome back for another exciting episode of Lounge Talk With Laz! This week's episode will be discussing interview tips and tricks that will help you ace a job interview. Let's just jump right into it. Interview Tips and Tricks So, in episode 16 I discussed job interview tips, going over the application process, […]

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September 10, 2018
Nike’s “Just Do It” Campaign Spurs $43 Million In Media Exposure Despite Backlash

Nike is adding new meaning to purpose-driven marketing with the rollout of its “Just Do It” campaign featuring Colin Kaepernick during the NFL season opener on Wednesday, Sept. 5. Despite the backlash and controversy surrounding the former 49ers quarterback, the campaign has garnered national attention with Nike receiving more than $43 million worth of media […]

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August 19, 2018
Facebook Boosted Post Vs Ad – Which Is Better?

As Facebook continues to incorporate a “Pay to Play” model for Facebook Business Pages to receive reach and engagement, many businesses are weighing the options between a Facebook Boosted Post Vs Ad for reaching their target audience. Organic reach is no longer viable on the platform as a post may receive as little as 1 […]

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August 19, 2018
Using The Spot Healing Brush Tool In Photoshop To Remove Blemishes and Black Spots

The spot healing brush is one of the best healing tools in Photoshop that can be used to clone areas of an image and blend the sampled area to remove unwanted objects, blemishes or black spots. Using the Spot Healing Brush Tool in Photoshop is simple to use in that you drag with the tool […]

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August 19, 2018
2018 Photography Challenge: No Peeking and First Look Photo

Hi there and welcome back for Week 23 of the 2018 Photography Challenge! This week explores the concept of No Peeking and First Look Photos. No Peeking Shoot as if you were using a film camera. That means that you will not look at the photographs you've taken until they are downloaded on your computer. […]

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August 5, 2018
7 Quick Tips On How To Increase Productivity | Laz's Lounge

We all have goals and things that we want to accomplish on a day-to-day basis, but we often struggle finding enough hours to getting things done. I’m no exception, especially as I try to juggle 50-hour work weeks, create content for my personal brand, connect with thought leaders in the digital world and maintain a […]

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August 5, 2018
2018 Photography Challenge: Door Photography | Laz's Lounge

Hi there and welcome back for week 22 of the 2018 photo challenge! This week explores door photography: Door A symbol of transition, a door or a gate provide a passage way. The challenges for each week are also divided into categories. The category for this week is... Creative When this category comes up, you […]

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August 5, 2018
Laz's Lounge Personal Branding Strategy and KPI's for August 2018

Hey there ladies and gentleman, welcome back to this month’s personal branding strategy and KPI check-in for Laz’s Lounge! Like I did last month, I’ll be walking through how I performed on my social media and website for last month, providing insights into what was successful, what didn’t work and what my goals are for […]

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July 30, 2018
Lounge Talk With Laz: Creating and Planning Social Media Content | Ep. 17

Hi there welcome back for episode 17 of Lounge Talk With Laz. In this week’s episode, I'll be discussing my social media content calendar and creating and planning social media content on a weekly basis. Let's just jump right into it. What My Content Creation Calendar Looks Like So I often get questions on how […]

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July 30, 2018
Four Step Guide On Making The Switch From HTTP to HTTPS

In 2014 Google announced its intent to make the internet more secure through migrating specific websites from HTTP to HTTPS. As of 2017 the number of encrypted site traffic has surpassed that of unencrypted site traffic, providing the sites that utilize HTTPS increased reliability and perceived security for user data compared to those that don’t. […]

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July 30, 2018
How To Shoot Product Photography

Looking for tips on how to shoot product photography? Learn more in our latest product photography guide. Tips on Photographing Products Having an array of great product shots is necessary for any local business, whether you use them in your advertising efforts or as images for your online store. The biggest consideration you should make […]

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July 22, 2018
2018 Photography Challenge: Angles Photography | Laz's Lounge

Hi there and welcome back for week 20 of the 2018 photography challenge! This week explores angles photography and shooting your subjects from a low angle. From Below Get down low; below 2 feet and change your perspective. Look out or look up. The challenges for each week are also divided into categories. The category […]

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July 22, 2018
Facebook to Introduce Time Well Spent Feature for Mobile App

As the controversy surrounding Facebook continues to spark public interest, the FB development team is creating a Time Well Spent feature as part of their recent efforts to protect the social media community instead of maximizing profits through meaningful time spent on the platform. How the Time Well Spent App works In Facebook’s Android app […]

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July 22, 2018
Using The Internal IP Address Filter to Block Yourself From Analytics Data

Google Analytics is often used to track external traffic and how customers are interacting with various elements of your website. From a business standpoint, however, having your employees generating hits when browsing your site can be problematic when analyzing areas of opportunity to improve the sales funnel and points of customer conversion. Luckily there’s an […]

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July 20, 2018
Lounge Talk With Laz: How to Get a Job Interview | Ep. 16

Hi there and welcome back to another exciting episode of Lounge Talk With Laz. In this week’s episode we'll be discussing considerations for when you apply for a new position with the company and how to get a job interview. Let's just jump right into it. So this podcast episode, kind of spurred from a […]

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