August 19, 2018
2018 Photography Challenge: No Peeking and First Look Photo

Hi there and welcome back for Week 23 of the 2018 Photography Challenge! This week explores the concept of No Peeking and First Look Photos. No Peeking Shoot as if you were using a film camera. That means that you will not look at the photographs you've taken until they are downloaded on your computer. […]

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August 5, 2018
7 Quick Tips On How To Increase Productivity | Laz's Lounge

We all have goals and things that we want to accomplish on a day-to-day basis, but we often struggle finding enough hours to getting things done. I’m no exception, especially as I try to juggle 50-hour work weeks, create content for my personal brand, connect with thought leaders in the digital world and maintain a […]

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August 5, 2018
2018 Photography Challenge: Door Photography | Laz's Lounge

Hi there and welcome back for week 22 of the 2018 photo challenge! This week explores door photography: Door A symbol of transition, a door or a gate provide a passage way. The challenges for each week are also divided into categories. The category for this week is... Creative When this category comes up, you […]

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August 5, 2018
Laz's Lounge Personal Branding Strategy and KPI's for August 2018

Hey there ladies and gentleman, welcome back to this month’s personal branding strategy and KPI check-in for Laz’s Lounge! Like I did last month, I’ll be walking through how I performed on my social media and website for last month, providing insights into what was successful, what didn’t work and what my goals are for […]

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July 30, 2018
Lounge Talk With Laz: Creating and Planning Social Media Content | Ep. 17

Hi there welcome back for episode 17 of Lounge Talk With Laz. In this week’s episode, I'll be discussing my social media content calendar and creating and planning social media content on a weekly basis. Let's just jump right into it. What My Content Creation Calendar Looks Like So I often get questions on how […]

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July 30, 2018
Four Step Guide On Making The Switch From HTTP to HTTPS

In 2014 Google announced its intent to make the internet more secure through migrating specific websites from HTTP to HTTPS. As of 2017 the number of encrypted site traffic has surpassed that of unencrypted site traffic, providing the sites that utilize HTTPS increased reliability and perceived security for user data compared to those that don’t. […]

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July 30, 2018
How To Shoot Product Photography

Looking for tips on how to shoot product photography? Learn more in our latest product photography guide. Tips on Photographing Products Having an array of great product shots is necessary for any local business, whether you use them in your advertising efforts or as images for your online store. The biggest consideration you should make […]

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July 22, 2018
2018 Photography Challenge: Angles Photography | Laz's Lounge

Hi there and welcome back for week 20 of the 2018 photography challenge! This week explores angles photography and shooting your subjects from a low angle. From Below Get down low; below 2 feet and change your perspective. Look out or look up. The challenges for each week are also divided into categories. The category […]

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July 22, 2018
Facebook to Introduce Time Well Spent Feature for Mobile App

As the controversy surrounding Facebook continues to spark public interest, the FB development team is creating a Time Well Spent feature as part of their recent efforts to protect the social media community instead of maximizing profits through meaningful time spent on the platform. How the Time Well Spent App works In Facebook’s Android app […]

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July 22, 2018
Using The Internal IP Address Filter to Block Yourself From Analytics Data

Google Analytics is often used to track external traffic and how customers are interacting with various elements of your website. From a business standpoint, however, having your employees generating hits when browsing your site can be problematic when analyzing areas of opportunity to improve the sales funnel and points of customer conversion. Luckily there’s an […]

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July 20, 2018
Lounge Talk With Laz: How to Get a Job Interview | Ep. 16

Hi there and welcome back to another exciting episode of Lounge Talk With Laz. In this week’s episode we'll be discussing considerations for when you apply for a new position with the company and how to get a job interview. Let's just jump right into it. So this podcast episode, kind of spurred from a […]

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July 16, 2018
Photo Challenge 2018: Sunburst Effect in Landscape Photography

Hi there and welcome back for Week 19 of the 2018 Photography Challenge! This week explores getting a sunburst effect in landscape photography. Edge Cut Sun Having an edge cut through the sun looks nice, or having the sun rising over a line or diagonal within the photo. Stop down the aperture to create a […]

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July 15, 2018
Setting Benchmarks to Compare your Competition in Google Analytics

In the world of analytics, setting benchmarks is important for ensuring that your business is performing up to par with the competition. Many of us will rely on looking at weekly, monthly and yearly metrics performance, but we need to also be looking at external competitors to tweak our digital strategies to either be on […]

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July 15, 2018
Guide To Removing Referral Spam in Google Analytics

If you’re like me and are constantly looking at analytics reports on ways to improve your website’s performance, you’ve probably noticed a weird influx of web traffic from random referral sources that garner unusually high bounce rates and low times spent per session. This is likely a case of referral spam, which is annoying as […]

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July 9, 2018
How to Improve Website Speed for Better SEO on WordPress

Starting in July 2018 Google announced that page speed will be a ranking factor for mobile searches. Although speed has been used as a ranking factor for some time now, that signal was focused solely on desktop searches. According to Google it took more than five seconds for visual content above the fold to display […]

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July 8, 2018
Using the New LinkedIn QR Code to Connect Online from Offline Conversations

In my podcast episode Networking in the Digital Age I mentioned that social media and digital allows us to continue the conversation and to stay relevant after meeting people at networking events or work conferences. While I actively look through my collection of business cards to add people to my social media network, others store […]

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July 4, 2018
Lounge Talk With Laz: Earned Media Value With CDK Global | Ep. 15

Hi there, and welcome to another exciting episode of Lounge Talk With Laz. In this week’s episode, we explore the golden rule for engaging with your audience on social media and earned media value. Let's just jump right into it. Lounge Talk With Laz: Earned Media Value With CDK Global Transcript So this podcast episode […]

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July 2, 2018
Laz’s Lounge Personal Branding Strategy and KPI’s for July 2018

Hey there ladies and gentlemen and welcome back to Laz’s Lounge! This post format is going to be a little different as I dive into my personal branding strategy for the month of July and my social media/website performance from June. I often have people curious as to how I’m performing on my website and […]

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July 2, 2018
2018 Photography Challenge: Pictures of New Mexico and Colorado

Hi everyone and welcome back for Week 18 of the 2018 Photography Challenge! This week’s photo prompt includes pictures of New Mexico and Colorado that I shot during my dealership visits. Photographer's Choice Capture an image on your own terms; who, what, when, where, why, how... It's all up to you. Caveat: you must tell […]

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June 24, 2018
Using Link Tree To Drive Instagram Traffic To Your Website

With more than one billion monthly active users, Instagram is one of the best platforms to drive traffic to your website. While you can’t directly link URL’s in your posts, a popular method is to include a link in your bio for users to click on that will take them to your website. This can […]

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