Are your pictures dull and uninspiring? Consider using high contrast to take advantage of natural light and negative space to improve the aesthetics of your pictures. Read my latest guide that will walk you through how to shoot high contrast photography. High Contrast Photo Takeaways Here are a few takeaways when shooting high contrast photos: […]

There are several different ways that you can implement schema markup to your website, whether it’s through adding schema code directly to your site, firing triggers in Google Tag Manager, or using Data Highlighter in Google Search Console.  You may be wondering, “which is the recommended method for SEO?”   This post will dive into the […]

With Google announcing support for HowTo & FAQ schema markup as rich results on Google Search, you should be taking the time to add this structured data type to your web pages.  While writing schema and adding it to your website may seem complicated, this guide will take you step-by-step to create, validate and add […]

Structured data is crucial for SEO to help search engine crawlers better understand what your page is about.  While there are direct correlation studies that show using schema markup will result in an increase for your keyword rankings, structured data also helps make it easier to show what pages are relevant for certain search queries, […]

Search engine optimization involves dozens of factors to help improve your site rankings on Google.  One of these factors includes adding structured data to your web pages.  Structured data can help improve clickthrough rates to your website, generate rich results to take up more digital real estate from your competitors, and help’s Google better understand […]

This article will walk you through how to update old content for SEO to boost keyword rankings and improve the organic visibility of that content. Here are the following pieces to consider when updating content: Find the right pages to update in Search Console. Perform keyword research using the right tools. Do a competitor analysis […]

Are you looking to improve the organic visibility of your content and have opted to use SEMRush for your keyword analysis tool? After spending some time speaking to various clients, many of them have only scratched the surface when it comes to utilizing SEMRush for keyword research, prompting me to create an outline walking them […]

Google Analytics allows you to assign specific permissions to users who are using your Google Analytics account. This lets the account owner keep a tight grip on how people can access your website's data and what they can do with it, whether it's adding events or dashboards to assist with analytics analysis. This leads to […]

Within the past week Google launched a new COVID-19 Announcement Submission Tool via Google Search Console. This tool allows web publishers to create announcements relating to COVID-19 without having to markup web pages with structured data or rely on tools like SEMRush to perform keyword research or parse through rich results. COVID-19 Announcement Tool In […]

With many states forcing all but essential businesses to shut down, you may be wondering how to update your Google My Business hours to avoid confusion among customers. Below are three options that you can take when updating your business hours, whether you’re temporarily closing or adjusting your hours of operation. Option One: Contact GMB […]

In the past Instagram’s API made it impossible to schedule content and auto-post on your behalf, forcing users to set post reminders and physically submit photos and premade captions to the platform for upload. With the latest API changes you can now auto-schedule content using services like Buffer, Hootsuite, Sprout Social and Planoly. While I’ve […]

On March 17 Schema.org launched coronavirus-related structured data types as part of version 7.0. The following structured data types were fast-tracked in response to the COVID-19 outbreak: SpecialAnnouncement CovidTestingFacility eventAttendanceMode Why Use The Coronavirus Structured Data Markup With the virus situation changing quickly and several states issuing “Shelter In Place” orders, businesses and agencies can […]

Davinci Resolve by Blackmagic Design was initially created for commercial filmmakers, but with several new iterations this video editing software boasts many powerful tools at its disposal. While there is a steep learning curve, DaVinci Resolve 16 includes high-end video production modules that allow users to perform color correction, audio production, motion graphics, video effects […]

As many of you know, my two favorite social media platforms are Instagram and Twitter. Engaging with audiences through visual content and brief, concise messages in chats with dozens of people is an absolute blast. There is one aspect that I absolutely despise about the user experience on both platforms: applications built through social media […]

Wondering how to shoot low key photography? In this beginner's guide we'll be offering tips on how to shoot photos using low key lighting. What Is Low Key Photography? Low key photography involves intensifying the contrast in the subject of an image through reduced lighting. The aim of most photographers is to avoid casting dark […]

Beyond performing keyword research using tools like SEMRush, one of the greatest assets to building your business exposure is by creating a Google My Business account. Whether customers are searching for your phone number, address, hours of operation or Google reviews, having a GMB listing properly set up is a great way to increase leads, […]

LinkedIn rolled out a new feature that allows users to fill out a “Services” section and showcase the services that they offer, which may prove to be useful for freelancers as well as businesses seeking these services.

2019 is going to be a big year for Search Engine Optimization (SEO). People are now connected to the internet wherever they are, thanks to the latest advancements in mobile technology and electronics. More people are searching—whether it’s to make an online purchase, shop for a new car, place an order for pizza, or browse […]

Looking for a new way to engage with customers in the digital landscape using Google My Business Chat? In recent years email leads have declined as customers are increasingly reluctant to give up their email addresses when contacting businesses, making GMB chat a great option for meeting the needs of a changing customer base. Read […]

The Google+ shut down is officially occurring in response to a disclosed security flaw, exposing the data of 500,000 accounts including things such as name, occupation and age. Google+ is shutting down over a span of 10 months with access closed permanently by August 2019. In previous years Google+ was regarded by many users as […]