With more than one billion monthly active users, Instagram is one of the best platforms to drive traffic to your website. While you can’t directly link URL’s in your posts, a popular method is to include a link in your bio for users to click on that will take them to your website. This can be a pain to update every day based on your posting frequency for new content, which is why using Link Tree is a great way to archive multiple posts or pages for the best user experience as followers search for your content on Instagram.
As the name suggests, Link Tree is a free app that connects to your Instagram profile and creates a custom link that directs traffic to a “link tree.” When users click on the custom link you set in your profile, it directs them to a separate page with your archived links that will then redirect them to the desired page or post.
You can add as many links as you want to Link Tree and customize the headers with whatever custom text you desire. It’s a great solution that will save time in your posting efforts and it makes it easier for users to find a specific post if they’re viewing older content.
The current best practice for directing users to your biois to include a call-to-action in your caption and mentioning your own profile for easier navigation.
The problem with doing this is if you’re linking to specific pages, the content you’re directing readers to won’t be relevant depending on which one of your posts they’re being directed from. Link Tree offers the most robust solution to this as you can link as many URL’s as you want so users can navigate the Link Tree, find the right post and enter your website that way.
Link Tree offers a free and paid plan. In the free plan you have access to a few custom themes, you can add an unlimited number of links to your Link Tree and you can see the number of times each link has been clicked.
The paid plan offers the following features:
While this app has plenty of benefits, the main issue stems from overloading your users with too many actions to view their desired content. The best practice for digital marketing is to drive users to your desired action in as few clicks as possible.
Instagram already forces users to click the mention you leave in your caption to direct them to your profile, click the link in your profile and then get them to your desired page. My goal is to drive users to read my content, but other actions include following on social media, signing up for emails, or purchasing products.
By the time users get to that point for conversion from Instagram they’ve already clicked through several links to get to your site. Using Link Tree adds an additional step to this process as users have to navigate that Link Tree to find the post or page they were looking for.
If you have the capability, the better practice compared to using Link Tree is to create your own custom landing page that’s unlinked to your website navigation. It’s simple to do this method on WordPress or Squarespace. At the time of writing this post I created a separate page with my 5-10 latest articles as a better solution compared to Link Tree, which has garnered an average session duration of 7 minutes from my Instagram referral traffic.