Ultimate Guide For The Most Popular Instagram Hashtags (UPDATED 2020)

Brandon LazovicSeptember 24, 2020

Instagram is a great platform to promote your brand, products, and engage with new/existing followers. With more than 1 billion monthly active users, every company should be leveraging this social media channel to drive new business. 

If you’re looking to maximize the organic reach of your Instagram posts, it’s crucial that you have an effective hashtag strategy. 

You may be wondering, “how do I find the best and most popular Instagram hashtags?” 

Continue reading our  article to learn more about Instagram hashtags, how to find the best ones, and our research into the 101+ best hashtags for likes and follows in 2020.

Note: this is a longer post, so here are a few shortcuts to help you navigate more easily:

What Is An Instagram Hashtag? 

Instagram hashtags are denoted by a hashtag # symbol. They are a single or series of words that can be used in Instagram posts, comments sections, profile bios or Instagram stories. 

Like SEO, hashtags are used by Instagram to help categorize and display the right content to users in these categories. 

How Do Hashtags Work On Instagram?

You can take any word (or series of words) and turn them into a hashtag on Instagram. When someone clicks on these hashtags, they’ll be taken to Instagram’s discover feed, showing all the public content that’s attached to that hashtag. 

People can also search for hashtags that they’re interested in to find other similar and relevant content. 

Why Should I Be Using Hashtags On Instagram? 

Outside of generating organic reach for your brand, you may be wondering “Why should I be using hashtags on Instagram?” Here are 5 reasons why using hashtags is beneficial: 

Get More Likes

Instagram users that are interested in specific fields are more likely to use and follow hashtags for specific industries, hobbies and niches. 

Using hashtags allows you to put your brand and content in front of relevant audiences, who are likely to engage with your posts. 

Drive More Sales

By using niche hashtags specific to products your brand offers, you’ll be more likely to draw the attention of an interested user who will convert from that hashtag. 

Get More Followers

Like I mentioned earlier, you’re more likely to put your content in front of relevant audiences when you use appropriate hashtags.

Because your content will be of interest to this audience, they’ll like, follow, and engage with your brand. 

Tracking Hashtag Performance On Instagram

For users that have Instagram business profiles, you have the ability to track the performance of your hashtags. You can see how many impressions your hashtags generated for your posts. 

Follow Hashtag Communities On Instagram

When working on your Instagram outreach strategy, you can follow different hashtags on Instagrams to see the most popular or recent posts that use those hashtags. This is important in keeping tabs on your competitors and making sure your content is relevant/better than the competition using those hashtags. 

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Ways To Find The Best Instagram Hashtags

Now that we’ve walked through a few reasons why Instagram hashtags are important, we’ll  outline a few ways to find the best Instagram hashtags for your content: 

Performing Research

Research is the biggest piece of the puzzle in finding well-performing hashtags on Instagram. We can break it down into 3 buckets: audience research, competitive research, and influencer research. 

Audience

Adding random Instagram hashtags to the end of your posts won’t result in any likes or follows, because your strategy isn’t targeted. You’ll need to figure out who your target audience is, what they’re searching for, and the hashtags/keywords they’re likely to follow when using the platform. 

Competitors

Beyond finding out your target audience, you’ll want to take a look at your top competitors. They can either be direct competitors, or content leaders in your respective industry. 

Typically big brands have already done their research, and you can lean on them for an idea as to what hashtags perform, but be sure to check the hashtags they’re using, if they fit your brand identity/audience, and if those hashtags actually perform well before copy/pasting them into your own posts. 

Influencers

Instagram influencers typically perform extremely well on social media, boasting thousands of followers just by creating messaging that resonates with their followers. 

Influencers can be another great source for hashtag ideation and seeing which of their posts garner the highest amounts of engagement.  

Related Articles To Read:

Using Paid And Free Instagram Hashtag Tools

Once you have an idea of your target audience and perform your competitor research, you’ll want to use several Instagram hashtag tools that will provide you with information regarding what the best Instagram hashtags for likes and followers are. 

Here are a few recommended tools that you can use: 

InstagramTags

InstagramTags offers 50+ categories that house the top hashtags that fall within that category. It doesn’t offer a lot of freedom, because of its preset categories, but it can come in handy if you’re on a time crunch. 

Seekmetrics

Seekmetrics is an analytics tool that helps with competitive analyses by providing comparative metrics between you and your target competition. 

While Seekmetrics offers more utility than just Instagram hashtags (you can use it for keyword ideation with SEO), its Instagram hashtag generator tool uses the Instagram API to bundle together a list of similar hashtags using the sample hashtags you enter into the program. 

All Hashtag

All hashtag is my personal favorite. This hashtag generator allows you to find thousands of top suggestions based on the sample hashtag you enter into the generator. It offers three filter options - top, random, and live - that you can select to change the type of hashtags that are being curated. 

TagBlender

Tagblender has developed a unique method of getting the most relevant tags for your Instagram images using three different categories that match your image. It will generate a set of hashtags for things like “People”, “Food”, “Sports” that you can use in your posts. 

HashtagsForLikes

This is another great tool that allows you to use trending hashtags. Some metrics that HashtagForLikes offers are hashtag difficulty (how hard it is to appear for a given hashtag), how many times that hashtag has been used, number of likes/reach you can expect for that hashtag, and more. 

Keyhole

Keyhole is considered to be one of the most  robust keyword research tools on the market, extending its offering to hashtag metrics and social campaign measurement in real-time. This tool helps save time by automating analytics to see the most impactful hashtags your brand should be using. 

Hashtagify

Hashtagify is another favorite of mine, showing the overall and recent popularity of specific hashtags being used on Instagram. It will also show related terms that other users are including in their posts, and allow you to monitor hashtag popularity to gauge if you need to switch any current hashtags out for better-performing ones. 

Ritetag 

I also enjoy using Ritetag. This tool will suggest hashtags based on your entered text or images. You can also link Ritetag’s API into social media management tools like Buffer or Later to get suggestions while you’re creating posts within them. 

ThePreviewApp

This app allows you to save groups of hashtags, apply them to your content, and export posts straight into Instagram. It also tests your hashtags and reports which ones are driving the greatest results. 

Later

Later’s saved captions function lets you apply captions and hashtags to new posts, creating a list of multiple hashtags that you can copy straight into Instagram. 

Tags For Likes Pro

Similar to the other apps on this list, Tags For Likes Pro helps you find, copy, and paste Instagram hashtags on mobile and create a list of multiple hashtags that you can pull from for your posts. 

How Many Hashtags Should I Be Using? 

You can use up to thirty hashtags in a given Instagram post. Studies show that the more instagram hashtags that you use, the more likes your post will receive, but it all depends on your niche and audience that can only be uncovered by testing. 

Should My Instagram Hashtags Be Visible? 

Some brands are strategic in their Instagram placements. To avoid appearing spammy, some accounts will place their hashtags below the “See More” post tag. They will also add hashtags into the comments section of a post, but this may cause these hashtags to lose some of their effectiveness. 

A best practice for larger brands is to separate their hashtags by at least one line from the caption, so that it’s hidden under the “See More” tag, to keep the focus on the caption/image. 

Related Articles To Read:

List Of 101+ Best Instagram Hashtags For Likes And Followers In 2020

Now the moment you’ve been waiting for. Here is our curated list if 101+ best Instagram hashtags for likes and followers in 2020 (pulled via All Hashtag): 

Top 100 Hashtags Of All Time: 

This is a list are the most popular hashtags of all time that users are searching for: 

#love #instagood #photooftheday #fashion #Beautiful #like4like #picoftheday #art #happy #photography #instagram #followme #style #follow #instadaily #travel #life #cute #fitness #nature #beauty #girl #fun #photo #amazing #likeforlike #instalike #Selfie #smile #me #lifestyle #model #follow4follow #music #friends #motivation #like #food #inspiration #Repost #summer #design #makeup #TBT #followforfollow #ootd #Family #l4l #cool #igers #TagsForLikes #hair #instamood #sun #vsco #fit #beach #photographer #gym #artist #girls #vscocam #autumn #pretty #luxury #instapic #black #sunset #funny #sky #blogger #hot #healthy #work #bestoftheday #workout #f4f #nofilter #london #goals #blackandwhite #blue #swag #health #party #night #landscape #nyc #happiness #pink #lol #foodporn #newyork #fitfam #awesome #fashionblogger #Halloween #Home #fall #paris

Most Popular Hashtags

This list curates popular hashtags that are used the most and are placed in the first position of Instagram in their respective categories:

#love #instagood #me #cute #tbt #photooftheday #instamood #iphonesia #tweegram #picoftheday #igers #girl #beautiful #instadaily #summer #instagramhub #iphoneonly #follow #igdaily #bestoftheday #happy #picstitch #tagblender #jj #sky #nofilter #fashion #followme #fun #su

Best Follow Hashtags 

Follow Hashtags are certain keywords or hashtags that are used to win potential new users, or to quickly build up new followers: 

#followme #follow #followforfollow #followback #followers #follow4follow #followher #follower #followhim #followal l#followbackteam #followbackalways #follows #followgram #followalways #tagblender #followmefollowyou #following #followstagram #follownow #ifollowback #followus #followmeback #followforlike #followmeplease #followshoutoutlikecomment #followbackinstantly #f4f #ifollo #followyou 

Best Like Hashtags

These hashtags are used to get more likes on your posts, indicating that you want more likes in exchange for like-backs: 

#like4like #liking #likeall #likeforlike #likes4likes #love #instagood #tagblender #tagblender #likesforlikes #ilikeback #liketeam #liker #ilike #likealways #likebackteam #ilikeyou #ilikeit #likeme #tflers #likes #likesback #photooftheday #likesforlike #iliketurtles #likes4followers #likemebac #ilu #likesreturned #l4l

30 Best Instagram Hashtags For Fashion

These are the top 30 fashion hashtags on Instagram - 859 Million Posts:

#fashion #fashionblogger #fashionista #fashionable #fashionstyle #fashionblog #fashiongram #FashionAddict #fashionweek #fashiondiaries #fashionpost #fashionphotography #FashionDesigner #fashionlover #fashionshow #fashionmodel #fashiondesign #fashionkids #fashiondaily #fashionstylist #fashiongirl #fashionjewelry #fashioninspo #fashionillustration #fashions #fashioninsta #fashionart #fashionmen #fashionphotographer #fashionbloggers

30 Best Instagram Hashtags For Art

These are the top 30 art hashtags on Instagram - 697 Million Posts:

#art #artist #artwork #arte #artoftheday #artistic #artsy #artofvisuals #artistsoninstagram #arts #artgallery #artists #artistsofinstagram #artlife #artlovers #artstagram #artista #artisan #artistoninstagram #artworks #artshow #artcollector #artforsale #artshub #artlover #artofinstagram #artphotography #Artstudio #artcollective #artdeco

30 Best Instagram Hashtags For Food And Beverage

These are the top 30 food and beverage hashtags on Instagram - 409 Million Posts:

#food #foodporn #foodie #foodstagram #foodgasm #foodblogger #foodpics #foodphotography #foodlover #foodpic #foodies #foods #foodblog #foodgram #foodart #foodlovers #fooddiary #foodphoto #foodstyling #foodshare #foodlove #foodiegram #foodoftheday #foodforthought #foodandwine #foodisfuel #foodcoma #foodaddict #foodtruck #foodnetwork

30 Best Instagram Hashtags For Travel

These are the top 30 travel hashtags on Instagram - 520 Million Posts:

#travel #Travelgram #traveling #Travelphotography #travelling #travelblogger #traveler #traveller #travelingram #traveltheworld #travelblog #travels #traveladdict #travellife #travelphoto #travelpics #traveldiaries #travelbug #TravelAwesome #travelpic #travelers #travelstoke #travelgirl #traveldiary #traveldeeper #travellingthroughtheworld #travellers #travelph #travelersnotebook #travelmore

30 Best Instagram Hashtags For Love

These are the top 30 love hashtags on Instagram - 1.9 billion posts:

#love #lovely #Loveit #loveyourself #lovelife #lovemyjob #lovequotes #loveyou #lover #loveher #lovehim #lovers #lovedogs #loveislove #lovefood #lovemylife #lovethem #Lovestory #lovewhatyoudo #lovecats #lovepuppies #lovenature #lovethissong #lovewins #loveofmylife #loveyourbody #loveu #loves #lovethis #loveandlight

30 Best Instagram Hashtags For Pets

These are the top 30 pet care hashtags on Instagram - 68 Million Posts:

#pets #petstagram #petsofinstagram #petsagram #petsofig #petshop #petscorner #petsgram #petsitting #petsmart #petsitter #petsofinsta #petsoninstagram #petsarefamily #petslover #petsoriginal #petstore #petsofinstaworld #petsoftheday #petsupplies #petsvideo #Petslovers #petstylist #petsquirrel #petslife #petsathome #petsalon #petstyle #petservices #petsdaily

30 Best Instagram Hashtags For Makeup

These are the top 30 makeup hashtags on Instagram - 303 Million Posts:

#makeup #makeupartist #makeupaddict #makeuplover #makeupjunkie #makeuptutorial #makeupforever #makeupbyme #makeupoftheday #makeuplook #makeupart #makeupblogger #makeuplove #makeupartistsworldwide #makeupgeek #makeupmafia #makeupvideo #makeuplovers #makeupvideos #makeupblog #makeupartistworldwide #makeupgoals #makeupporn #Makeupdolls #makeuplife #makeupgirl #makeupobsessed #makeuptalk #makeupph #makeupmurah

30 Best Instagram Hashtags For Business

These are the top 30 business hashtags on Instagram - 70 Million Posts:

#business #Businessman #businesswoman #Businessowner #businessowners #businesscoach #businesswomen #businesslife #businesstips #businessminded #businessopportunity #businesscards #businesspassion #businessmen #businesstrip #businessquotes #BusinessCard #BusinessCasual #BusinessDevelopment #businessclass #businesses #businesscoaching #businessgrowth #businessmindset #businessonline #BusinessPlan #businessgoals #businesstip #businesstravel #businessmarketing

30 Best Instagram Hashtags For Tech And Gadgets

These are the top 30 tech and gadget hashtags on Instagram - 12 Million Posts:  

#technology #tech #techno #techhouse #techie #technique #techy #technomusic #TechnicalAnalysis #technics #technews #technical #technopreneur #techlife #techstartup #techouse #technolove #technician #techies #techturkey #technogym #technoparty #TechnologyRocks #Techniques #technologies #technolife #technic #TechnoHouse #techgeek #technolovers

30 Best Instagram Hashtags For Coffee

These are the top 30 coffee hashtags on Instagram - 130 Million Posts:

#coffee #coffeetime #coffeelover #coffeeaddict #coffeeshop #coffeebreak #coffeegram #coffeelovers #coffeelove #coffeeholic #coffeelife #coffeemug #coffeeoftheday #coffeeart #coffeecup #coffeetable #coffeeporn #coffeehouse #coffeebean #coffeesesh #coffeeshots #coffeebeans #coffeeplease #coffeeculture #coffeeislife #coffeegeek #coffeedate #coffeenclothes #CoffeeBar #coffeeshopvibes

30 Best Instagram Hashtags For Music

These are the top 30 music hashtags on Instagram - 331 Million Posts:

#music #musician #musica #musically #musicvideo #musical #musicislife #musicians #musicproducer #musiclife #MusicLover #musicallyapp #musicproduction #musicfestival #musicismylife #musicphotography #musicstudio #musicindustry #musiclovers #musicianlife #musicals #musicartist #musicvideos #musicaly #musicaltheatre #musicblog #musicmonday #musiccity #musiclove #MusicMan

30 Best Instagram Hashtags For Weddings

These are the top 30 wedding hashtags on Instagram - 187 Million Posts:

#wedding #weddingdress #weddingday #weddingphotography #weddings #weddingphotographer #weddinginspiration #weddingplanner #weddingideas #weddingphoto #weddingdecor #weddingparty #weddingplanning #weddingcake #weddingmakeup #weddinggown #weddinghair #weddingseason #weddinginspo #weddingstyle #weddingflowers #weddingring #weddingdetails #weddingtime #weddinggift #weddingblog #weddingfun #weddingku #weddingreception #weddingphotos

30 Best Instagram Hashtags For Dogs

These are the top 30 dog hashtags on Instagram - 116 Million Posts:

#dogsofinstagram #dogs #dogstagram #dogsofinsta #dogsofig #dogsitting #dogslife #dogsofinstaworld #dogscorner #dogsofinstgram #dogsandpals #dogslover #dogstyle #dogsarefamily #dogselfie #dogsofnyc #dogsrule #dogsonadventures #dogsoninstagram #dogsofcanada #dogsoflove #dogsthathike #dogsofficialdog #dogsoftheday #dogstargram #dogsarethebest #dogso #dogsdaily #dogslovers #DogsOfAustralia

30 Best Instagram Hashtags For Athletic and Workout Gear

These are the top 30 athletic hashtags on Instagram - 168 Million Posts:

#workout #workoutmotivation #workouts #workouttime #workoutvideo #WorkoutWednesday #workoutoftheday #workoutfit #workoutathome #workoutflow #workoutroutine #workout24 #workoutdone #workoutvideos #workoutgear #workoutclothes #workoutbuddy #workoutplan #workouttips #workoutinspiration #workoutday #workoutselfie #workoutlife #workoutmode #workoutstyle #Workoutpartner #workoutgirl #workoutmusic #workoutideas #workoutwear

30 Best Instagram Hashtags For Quotes

These are the top 30 quote hashtags on Instagram - 111 Million Posts:

#quotes #quote #quoteoftheday #quotestoliveby #quotestagram #quotesoftheday #quotesdaily #quotesaboutlife #quotestags #quotesgram #quotesofinstagram #quotesandsayings #quotesforlife #quoted #quotegram #quotez #quotekillahs #quoteoftheweek #quoteofday #QuotesForYou #quotetoliveby #quoteslife #quotesaboutlifequotesandsayings #quotesvn #quotesoflife #quoteslove #quoteofthenight #quotesaboutlove #quotess #quotesofig

11 Best Practices When Using Instagram Hashtags

Every social media platform has specific rules in place that should be followed to maximize your engagement and following, whether its with varying post-lengths, size-dimensions for photos or traffic-times. Hashtags are no exception and have become an integral part in content curation on these platforms, especially Instagram.

Below is a quick guide with 11 best practices to maximize Instagram hashtags for followers and reach.

1. Positive correlation with hashtags

11 best practices on Instagram hashtags for followers and reach hashtag positive correlation chart

Unlike various platforms such as LinkedIn and Twitter, there’s no negative-correlation with user engagement compared to how many hashtags are found in a post, so stuff away! While using close to the 30-hashtag limit is ideal for maximize visibility through reach, it’s important to consider the kinds of hashtags that you’re stuffing into your posts.

2. Long-tail vs. short-tail

When I refer to long-tail and short-tail, this hearkens back to search engine optimization (SEO) terms. Short-tail keywords are 1-2 words used in search queries in Google, whereas long-tail keywords are 3-4 word strings. Think of it as a Chinese dragon, where the “head” consists of short-tail keywords that compose the body. It’s long tail, while thinner than the main body, continually stretches on to account for 70 percent of searches.

Most audience queries per phrase fall within short-tail keywords, while long-tail phrases often receive less queries per phrase even though they account for that 70 percent of searches.

You might be thinking “why would I ever use keywords that are incredibly specific and garner less searches when compared to specific short-tail keywords?”

The beauty in long-tail is because they’re lower competition, they’re more specific and they can more readily answer a searcher’s query because we have a better idea of what piece of information they’re looking for.

11 best practices on Instagram hashtags for followers and reach long-tail and short-tail keyword illustration

We can use this analogy to analyze the kinds of hashtags that we’re using. Although hashtags aren’t really meant to be long phrases, this technique can be applied to using hashtags that have less searches compared to more popular hashtags.

By using “long-tail” hashtags, our posts have a better chance of being seen by other users in that category, but you need to consider the number of searches a hashtag has before throwing it into your post. If the number is above 100,000, the chances of your hashtag being seen is severely diminished as dozens of other users will most likely be posting at the same time as you within that hour. On the flip side, if your hashtag has less than 1,000 searches, then it’s probably too specific and won’t garner any reasonable engagement because very few people are looking for it.

My golden rule is to use hashtags with 5,000-100,000 searches, but I will sprinkle in a few popular hashtags with hundreds of thousands or even millions of searches to try to boost my engagement as quickly as possible for my posts.

Instagram’s algorithm is like Facebook’s in that it will analyze the number of favorites that your post gets within the first hour and only show it to 10 percent of your total following. If your post doesn’t receive enough engagement, Instagram will be less likely to promote it to the rest of your audience and it’ll be buried in the newsfeed, making it essential to get as many favorites as possible within that one-hour time window.

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3. Adding hashtags in comments or directly in post?

There’s a lot of arguments floating about in social media groups as to whether adding hashtags directly in your post body is a best practice. After trying out both methods I haven’t seen any difference in the amount of engagement I’ve received, so in my opinion it’s a matter of aesthetic preference. Adding hashtags in your comments section looks better, but it won’t cause any drastic change in your post engagement.

4. Using hashtags in your profile

If your Instagram profile is used to post about specific niche topics, adding hashtags in your bio is a great way to increase visibility in that specific niche. A best practice is to include 1-3 specific hashtags that you want to be found for.

5. Using unique hashtags for more Instagram followers

If you’re aiming to build your brand presence using unique hashtags is a great way to curate content. It most likely won’t lead to that hashtag being used by a bunch of people in their posts about your brand, but it does serve the purpose of organizing your content in its own specific hashtag so users can search for it and see the latest posts via their search bar instead of your profile.

6. Location-based hashtags

Studies have proven that adding your location to posts will drive more engagement and visibility. You can apply this to adding specific location-based hashtags to your posts, so if you’re visiting a cool location or posting a photo in well-populated urban area, this can be a great way to get engagement and followers interested in your niche. Again, it’s important to follow rule #3 and do this if the hashtag is receiving a hefty amount of traffic compared to something that only garners a few hundred searches.

7. What is your competition using?

If you’re stumped on trying to figure out what hashtags to use, a great way to curate them is by looking at what your competition is using. I’ve done this with other profiles in the social media or digital marketing niches and found it helpful when I first started using Instagram. It allowed me to pick 10-12 hashtags from their posts and springboard into other ideas and get the creative juices flowing.

8. Adding hashtags to your Instagram stories

Another great use of hashtags is by incorporating them into your Instagram stories. Sprinkling 1-2 relevant hashtags in your caption will increase story exposure for users that are following specific hashtags on Instagram.

9. Diversify your hashtags with every post

This ties in with tip #2, but it’s important to diversify your hashtags so you aren’t reusing the exact same ones with each of your posts. By using the same hashtags, you’re limiting your audience reach by posting to the exact same audience who has already viewed your content. If you’re posting multiples times a day in more long-tail hashtags, these users are probably oversaturated with your content and most of them who are interested are already following you by this point.

Having said this, it’s difficult to create 30 brand new hashtags that are relevant with every one of your posts. What I typically do is reuse the same short-tail hashtags and sprinkle in new long-tail hashtags so I’m at least hitting a different audience who hasn’t viewed my content yet. I’ve also diversified my content each week so I’m not specifically sharing about strictly digital marketing.

My posts each week delve into public relations, social media tips, photography, content marketing and graphic design pieces, so if I need to recycle the same hashtags then I’m not oversaturating the audiences that I’m sharing with.

It’s also important to keep track of your hashtags and make sure that you aren’t sharing ones that have been shadow banned by Instagram. If you do unintentionally share a hashtag that has been shadow banned, your post will be flagged and either penalized by the algorithm or not even display at all.

Other Instagram Hashtag And Posting Tips

While hashtags are one of the best ways to boost engagement and gain followers, you will also need to look at other aspects of your Instagram strategy to maximize growth.

Here are a few things to consider when posting on Instagram:

Engage with followers

No one likes being sold to, especially on social media, necessitating that you engage with your followers. A good starting point is to leave meaningful comments on 5-10 follower posts a day, as well as comment on 5-10 posts in specific hashtag categories. Doing this will draw more engagement to your posts and accrue more followers interested in your profile.

Post frequently

Various social media platforms have different rules for posting frequency, but the standard practice for Instagram is to post 1-3 times a day without oversaturating your followers with your content. You can now schedule content through third-party schedulers such as Buffer and Planoly that allow you auto-post to your Instagram account.

Visual content is key

Instagram’s algorithm looks at the quality of visual content to determine whether your post is worth sharing or not. Your photos should be crisp, colorful or professional-quality to get maximum reach and engagement. Users will also engage more with posts that show human faces (unlike Pinterest) so take that into consideration when curating content. Check out my post about VSCO if you're looking to perform some mobile-editing to create stunning, Instagram-ready photos by clicking here.

Post at peak traffic times

If you have an Instagram business profile, the platform’s API will show you peak traffic times of your users based on the day of the week. Make sure that your most important posts are being shared at peak traffic times and that you aren’t posting when no one is looking because of that one-hour time window to get engagement on your posts.

Use a post scheduler for efficiency

In the past Instagram didn’t allow schedulers like Hootsuite or Buffer to automatically post content on your behalf. Things have changed since then and utilizing a content scheduler is a great way to save time instead of copying and pasting premade captions and hashtags into your post three times a day. You can also use apps like If This Then That (IFTTT) to automate posts and save time by cross-posting onto other social media platforms such as Pinterest or Twitter.

Instagram story highlights

When users visit your profile, you now have the option of adding Instagram stories highlights right below your bio. This is useful to give users an idea of what your profile is all about before delving into your posts. Although stories disappear after 24 hours, adding them as highlights ensures that they are permanently fixed to your profile.

Banned Hashtags: What You Need To Know

One word of question: Instagram frequently “bans” hashtags that they find alongside illicit content. 

Hashtags can be banned either temporarily or permanently, and your posts can be shadowbanned if you use them. 

This means that the post won’t show up in your followers feeds, or when users search for other hashtags that are attached to your post. 

Frequently Asked Questions:

 

What Are The Most Popular Instagram Hashtags? 

The popularity of Instagram changes over time and also depends on your location. At this time of writing, the most popular Instagram hashtags are: 

#love #instagood #me #cute #tbt #photooftheday #instamood #iphonesia #tweegram #picoftheday 

What Instagram Hashtags Are Trending? 

This post includes all of the trending hashtags at the time of this post. Several sites keep up-to-date records of trending posts, like All Hashtag, of the top 100 hashtags that refreshes daily. 

How Do I Find The Most Popular Hashtags? 

I’ve outlined several tools in this post that will show you the most popular hashtags to use in your posts. Examples include Hashtagify, All Hashtag, and RiteTag. 

What Hashtags Will Get Me Followers? 

While the most popular hashtags generate the most views, there may be other opportunities to target a relevant audience depending on your niche. Other hashtags that aren’t nearly as popular, may drive more followers for your brand compared to popular hashtags. 

What Is The Most Popular Content On Instagram? 

Here is a list of the most popular content currently on Instagram: 

  • User generated content
  • DIY posts
  • Influencer posts
  • Motivational content
  • Inspirational quotes
  • Seasonal and trendy posts

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