You may have recently read my latest guide on how to verify your website with Google Search Console and may be wondering how to submit your site to Bing Webmaster Tools as well.
Bing Webmaster Tools provides nearly much of the same features as the Google Search Console and should also be used by any webmaster looking to improve their organic visibility in the SERPs.
Our guide walks through how to verify your site with Bing in as little as 10 minutes.
Brand new site: If you are introducing a new website or subdomain, you can send your main page URLs directly. Doing so can make the new pages crawl and index earlier. The search engine bots are also more likely to crawl the links on certain pages to discover them.
Modified page: If you make major changes to a page, you can request your URL to be indexed. This may speed up the amount of time it takes for those pages to be indexed compared to waiting for how long it takes for a search bot to crawl your website.
Incomplete indexing: If you have web pages that, for whatever reason, have never reached the search engine index, you should request a particular page URL to be inspected by Bing’s URL inspection tool. You can see if your page is indexed in the search results yet by using the site:example.com modifier in the SERPs.
Organic Performance: you can view the amount of traffic your site is receiving in the SERPs. It will show the amount of traffic/visibility individual pages have received, as well as what keywords users are clicking on before entering your website.
First, you’ll want to go to Bing Webmaster Tools and create an account if you haven’t done so already.
Bing Webmaster Tools will prompt you to enter your site URL in the “Add A Site” field. Make sure that it’s the exact URL. As an example, Bing will view https://example.com as a different website compared to https://www.example.com
You’ll also be prompted to enter your site’s sitemap URL, which is typically https://www.example.com/sitemap.xml. If you aren’t able to find your sitemap, there are tools available online, such as SEO Site Checkup’s XML Finder Tool.
Next, you’ll be presented with the option to copy and paste a <meta> tag in the <head> section of your website to verify ownership for Bing Webmaster Tools. Copy the meta tag and switch over to your website.
This step is rather easy, especially if you’re using a WordPress website. All you have to do is insert the copied meta tag into your site <head> section. If you don’t know how to do this, or don’t have access to your site <head>, work with your website developer to implement the code.
You can also use the Insert Headers and Footers plugin on WordPress to add code to your website’s <head> section.
Now that you’ve added the code, switch back to the Bing Webmaster Tools dashboard and verify ownership. Note: it may take some time for the changes to your site’s <head> section to take place. If verification failed, wait a few hours and try again.
Bing Webmaster Tools also offers three other methods of verification, which we’ll cover below.
To add an XML file for Bing Webmaster Tools verification, you’ll need to do this via FTP - if you don’t have server access, I don’t recommend this method.
Simply download the Bing XML file and add it to your domain’s root folder. The URL will be example.com/BingSiteAuth.xml.
Again, this method involves you logging into your host provider and creating a CNAME record. While this is a sure-fire and effective method for verification, it can be the most difficult to set up.
This option is the easiest method of verification. If you already have Google Search Console set up, you can simply import your data via GSC. You’ll need to have ownership of that GSC account in order to verify using this method.
If verification failed for your website, I would recommend clearing your cache of your website and trying again after a few hours.
If it still didn’t work, try one of the other three options outlined above to verify Bing Webmaster Tools.
Now that you’ve set up Bing Webmaster Tools, here are a few resources to help get you started: