Google Data Highlighter Vs. Schema Markup: Which Is Better?

Google Data Highlighter Vs Schema Markup: Which Is Better? photo 0 Beginner’s Guide

Google Information Highlighter Vs. Schema Markup: Which Is Much better?

Brandon Lazovic, May 18, 2020|SEARCH ENGINE OPTIMIZATION

There are a number of various ways that you can execute schema markup to your site, whether it’s with including schema code directly to your site, shooting causes in Google Tag Manager, or making use of Data Highlighter in Google Search Console.

You may be questioning, “which is the suggested approach for SEO?”

This post will dive into the difference between Information Highlighter vs. straight including schema markup to your internet site.

What Is Google Information Highlighter?

Quick Navigating

  • 1 What Is Google Information Highlighter?
    • 1.1 Sorts of information that can be marked up
    • 1.2 Just How Google Utilizes Google Data Highlighter
      • 1.2.1 Organizing web pages right into page collections
    • 1.3 Pros of Data Highlighter
    • 1.4 Disadvantages of Information Highlighter
    • 1.5 Exactly How To Make Use Of Google Data Highlighter
  • 2 Structured Information Markup
    • 2.1 What is Schema Markup?
    • 2.2 Various Types of Schema
      • 2.2.1 Microdata
      • 2.2.2 RDF-A
      • 2.2.3 JSON-LD
    • 2.3 Pros of Schema Markup
    • 2.4 Disadvantages of Schema Markup
  • 3 Which Is Much better To Utilize?

Google Information Highlighter is a device found in the old variation of Google Search Console that you can utilize to identify data fields on your internet sites.

Doing this allows Google to more effectively show your web content as rich outcomes, and also assists Google better comprehend the content on your web site, which might bring about boosted keyword positions.

Google Data Highlighter is a fantastic option to instantly markup the contents of your web site without by hand creating schema code, or if you do not have accessibility to put code right into your website header.

Types of data that can be marked up

If you have accessibility to a GSC account, you can highlight the complying with data types for your website:

  • Articles
  • Occasions
  • Regional Companies
  • Dining establishments
  • Products
  • Software program Applications
  • Movies
  • TV Episodes
  • Books

How Google Makes Use Of Google Information Highlighter

Like I stated earlier, Google will certainly take the details you offered from the data sets to instantly markup the contents of similar articles as well as present that information as abundant web content in the search engine result.

Google Data Highlighter Vs Schema Markup: Which Is Better? photo 1

Aiming to find out more regarding seo? Read our SEO novice’s guide for whatever you need to learn about search engine optimization as well as just how to drive service outcomes through internet search engine like Google and also Bing.

Organizing website right into page collections

With Google Data Highlighter, you can develop web page sets that tell the device which website on your website include data for usage as rich outcomes.

A web page set is primarily a collection of web pages, such as a design template, that are arranged in a specific method based on the content located on that particular web page.

Pros of Information Highlighter

  • Terrific choice if you don’t have access to your website’s code to place schema markup
  • Organizing right into page sets makes this device quick and also simple to make use of
  • Accessible within Google Browse Console

Disadvantages of Information Highlighter

  • This device just deals with Google; it does not work for other online search engine such as Bing or Yahoo
  • You’re limited in the type of markup you can use, or web pages you can label

Exactly How To Utilize Google Data Highlighter

  1. Log into Google Browse Console. Under “search appearance” most likely to “data highlighter”.
  2. Select “Start Highlighting”, which will open up an URL box. From below, put a sample link to only identify that web page, or tag other similar web pages.
  3. Next, select the schema type that you want to note the page established for.
  4. Begin highlighting web page components like author, summary, name, title, day, and so on. Make certain everything you have actually highlighted is right in the right hand navigation and select “release”.

Structured Data Markup

The various other method for generating abundant outcomes for your website is by utilizing structured information from

What is Schema Markup?

Schema markup is a HTML-based code that internet search engine use to much better understand your internet site’s web content.

By having a far better understanding of your web site’s web content, search engines can supply much better outcomes for search inquiries, and also show abundant outcomes for your pages to raise the quantity of organic website traffic that your internet site produces.

Be sure to review my latest short article if you’re seeking to learn exactly how to create FAQPage schema markup to produce even more organic traffic for your internet site.

Various Sorts Of Schema

There are numerous various types of schema markup formats available, which I’ll cover below:


Microdata is installed within HTML content that’ used to improve maker readability, evaluate web pages and also annotate elements.

Google Data Highlighter Vs Schema Markup: Which Is Better? photo 2

One drawback to utilizing this type of schema markup is that you have to note every specific item within your body web content.


RDF-A is a W3C recommendation that’s utilized to chain structured information vocabularies.

It’s an HTML5 extension developed to include users for organized information markup. While RDF-A markup isn’t a lot different than Microdata, it’s useful for adding schema markup beyond what’s outlined within


This kind of markup is chosen by Google when including schema to your website.

Many customers will certainly include it to their site header; JSON-LD isn’t visible to individuals, but is visible to online search engine, making it a better alternative than adding RDF-A or microdata within your website’s body content.

Pros of Schema Markup

  • Schema is offered on all search engines, not just Google
  • There are different formats that you can use depending on your specific requirements
  • It offers more details to online search engine regarding what your page is about
  • It’s terrific for creating abundant results for Video, Testimonial, FAQPage, HowTo, and also various other markup types.
  • Provides a variety of various markups that you can use throughout your site.
  • Web sites that make use of schema markup can rate 4 settings greater in the SERPs compared to internet sites without schema markup

Cons of Schema Markup

  • Can be confusing to create on your own if you aren’t familiar with coding
  • Can be time taking in to add organized data to your web site pages
  • Requires testing to ensure the information kind is valid– take a look at my listing of the ideal structured data testing devices for schema markup
  • Isn’t an alternative if you don’t have accessibility to your site code

Which Is Much better To Make use of?

While both are good options, it’s advised to use JSON-LD schema markup. You can create rich results with this type of schema, and also help online search engine better recognize your website.

While Google Information Highlighter is good for customers that aren’t code-savvy, get on a time-crunch, or don’t have accessibility to their site’s header code, implementing schema on your website will use better results for your organic presence in the SERPs.

It’s also far better to have straight control over your internet site, rather than relying on Google to automate web page collections as well as really hope that it connects the appropriate buildings for your internet site.

Make sure to have a look at my SEO source hub for more material.

Related Resources:

  • How To Update Old Content For Search Engine Optimization
  • New SEO Structured Data Types For Coronavirus
  • Upgrading Your Google My Organization Hours During COVID-19
  • Google Search Console Offers New Announcements Tool For COVID-19
  • Exactly How To Use Google Information Highlighter For SEO To Create Abundant Results
  • Exactly How To Include AggregateReview Schema To Your Internet site
  • How To Include LocalBusiness Schema To Your Site
  • How To Add Google Sitelinks Browse Box Function For Website
How To Use Google Information Highlighter To Enhance Key Words Rankings

There are several various ways that you can carry out schema markup to your site, whether it’s through adding schema code straight to your website, firing activates in Google Tag Supervisor, or making use of Information Highlighter in Google Look Console.

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