Beyond performing keyword research using tools like SEMRush, one of the greatest assets to building your business exposure is by creating a Google My Business account. Whether customers are searching for your phone number, address, hours of operation or Google reviews, having a GMB listing properly set up is a great way to increase leads, exposure and sales. With 86% of people looking on Google Maps to find directions to a location, you may be wondering how to add your business to Google Maps. This complete guide will walk you through the process of creating your business listing, how to drop a pin and get your business on Google Maps.
The first step to creating a business listing on Google is to sign into your Google My Business account. If you haven't created a GMB account, click the "manage now" button.
Next, you'll perform a search for your business name to ensure a listing hasn't been created already. If no results show up, then click the "add your business to Google" button.
On this screen you'll be prompted to enter your local business name and address. If your business doesn't have a physical address, Google now allows online businesses to create listings, although they won't show up in Google Maps. Once you're done, click next.
Here you'll have the option to choose a category that fits your business best. For example, if you're a dealership, the "automotive" category would be a proper selection.
Google now allows businesses to specify the services they offer to customers on their GMB listings. For example, if you're a dealership, you could choose the following services:
Your business details will display in the knowledge panel of your Google My Business Listing. Add your business's phone number and website URL here, if applicable.
The final step is to verify your business. Google will send a postcard to the specified address with a pass code. It may take 5-12 business days for your post card to arrive. For businesses without physical locations, you can select the option for Google to call you and verify ownership. Once there, you can update more business information such as uploading photos or adding your Google My Business hours.
In order to track performance for your business's organic performance, you may want to set up traffic filters in your Google Analytics and add Google Analytics user permissions if multiple people will be using your GA account.
Google takes upwards of two weeks to verify your business listing. After your account has been verified, it will take additional time to start appearing in the organic search results, especially if your business doesn't employ local SEO to rank well in local search.
Google Maps doesn’t always place the pin location in the correct spot, even if the address that you’ve added to your Google My Business listing is correct. When Google can’t determine an exact pin location for your business, it’ll guess where it should be, leading to your pin being placed in the wrong location, whether it’s across the street or an adjacent building complex. As a corrective measure for inaccuracy, Google provides the option to manually drop pins on Google Maps specifically for your business listing.
First, sign into your Google My Business. If you have multiple locations that you manage, open the location that you want to manage.
Next, click the Address field in the left-hand menu and check to make sure your address is correct.
On the right side of the window you’ll see Google Maps with a red pin that represents where your business is located. Here you can manually drag the pin to the correct spot, using the + and – buttons to zoom in and out for a more precise placement.
After verifying that your red pin is correctly placed in Google Maps, click the Apply button in the top-right corner of the page.
Note: the address box may change after manually moving the pin. This is normal! On the backend you’ll see the Google Maps address from the dragged pin, but the “Street” address is what you’ll see in the app. It may also take a few days for the change to process, become verified and go live on Google Maps.
If you’ve noticed that your business isn’t showing at all in Google Maps, there are a few different reasons that it’s not showing properly, which I’ll cover below.
One of the biggest issues that users come across is their Google My Business Listing isn’t verified. Here’s how you can check to make sure your business listing is verified:
Type your business name, city and location into Google to pull up your Google My Business listing. Within the Knowledge Panel, you’ll see the “Suggest an Edit” hyperlink; if you don’t see a second link that says, “Own This Business?” then your GMB listing is verified. If you do see the “Own This Business?” hyperlink, then it isn’t verified in Google Maps.
GMB listings typically won’t show up at all if they haven’t been verified, but if you’ve come across this suggestion in the knowledge panel you should verify your business listing ASAP to make sure you aren’t losing out on visibility or customers. The most common way to verify your listing is through a postcard sent to your business address, which will have a hyperlink that you’ll visit to confirm the verification.
You can also verify your business listing by phone or email, although not all businesses are eligible for these options.
Just because your GMB listing is verified doesn’t always mean that it will rank in Google local search. If you’re located in a competitive local market, you’ll need to perform local SEO to get your GMB listing to rank in the local pack with your competitors. The most common methods are building business citations through high-quality business listing directories that include your business name, number, address and website, as well as backlink building to improve your authority.
These directories and backlinks serve as metaphorical “thumbs-up” to Google that your business is relevant and trustworthy to customers browsing on search engines. The more local authority your business has, the higher you’ll rank in Google local search and Google Maps, which equates to more traffic, phone calls and business you’re getting from people searching for your type of business, products and services.
If your GMB listing is no longer showing up in Google search, it may have been suspended. It’s a frustrating experience as a business owner to have this happen, but there are a few reasons as to why your Google My Business Listing was suspended:
When faced with this issue, the best way to quickly resolve it is by calling Google Adwords support and selecting the option for Google My Business.
Going back to your GMB listing getting suspended, if you’ve moved and haven’t notified Google of the location change, they’ll often suspend your GMB listing. In this case it’s as simple as changing your address in GMB once you’ve opened your doors at a new location and reverifying your new address.
If you haven't already, check out the latest coronavirus SEO structured data types that were recently launched and keep your customers updated.