December 3, 2019
LinkedIn Creates New Services Listing Option For Freelancers

LinkedIn rolled out a new feature that allows users to fill out a “Services” section and showcase the services that they offer, which may prove to be useful for freelancers as well as businesses seeking these services.

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November 9, 2018
It's Official: Google+ Is Shutting Down After Massive Data Breach

The Google+ shut down is officially occurring in response to a disclosed security flaw, exposing the data of 500,000 accounts including things such as name, occupation and age. Google+ is shutting down over a span of 10 months with access closed permanently by August 2019. In previous years Google+ was regarded by many users as […]

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August 19, 2018
Facebook Boosted Post Vs Ad – Which Is Better?

As Facebook continues to incorporate a “Pay to Play” model for Facebook Business Pages to receive reach and engagement, many businesses are weighing the options between a Facebook Boosted Post Vs Ad for reaching their target audience. Organic reach is no longer viable on the platform as a post may receive as little as 1 […]

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June 24, 2018
Using Link Tree To Drive Instagram Traffic To Your Website

With more than one billion monthly active users, Instagram is one of the best platforms to drive traffic to your website. While you can’t directly link URL’s in your posts, a popular method is to include a link in your bio for users to click on that will take them to your website. This can […]

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June 12, 2018
Using IFTTT Recipes to Save Time On your Social Media Calendar

For those of you who took programming courses in high school, the If/Then statement might be one of the first things that you think of when reminiscing on what you learned in class. While the If/Then statement refers to programming or geometry, we use If/Then statements in our every day lives. “If I wake up […]

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June 3, 2018
How to Use Planoly to Auto-Post on Instagram

In the past Instagram’s API made it impossible to schedule content and auto-post on your behalf, forcing users to set post reminders and physically submit photos and premade captions to the platform for upload. With the latest API changes you can now auto-schedule content using services like Buffer, Hootsuite, Sprout Social and Planoly. While I’ve […]

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May 7, 2018
11 best practices on Instagram hashtags for followers and reach

Every social media platform has specific rules in place that should be followed to maximize your engagement and following, whether its with varying post-lengths, size-dimensions for photos or traffic-times. Hashtags are no exception and have become an integral part in content curation on these platforms, especially Instagram. Below is a quick guide with 11 best […]

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April 24, 2018
5 Reasons to Avoid Using Follower Apps to Increase your Follower Count

As many of you know, my two favorite social media platforms are Instagram and Twitter. Engaging with audiences through visual content and brief, concise messages in chats with dozens of people is an absolute blast. There is one aspect that I absolutely despise about the user experience on both platforms: applications built through social media […]

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March 31, 2018
Content Creators Express Outrage at New YouTube Algorithm Changes

With livestreaming and live videos becoming the preferred method of engagement for users on social media, YouTube announced the way its algorithm works with channels promoting content to their subscribers in recent changes to the YouTube algorithm. Users on YouTube will subscribe to a channel to receive notifications in their subscription inbox that show when […]

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January 29, 2018
YouTube Raises Standards For Partners Program Amidst Adpocalypse Concerns

In response to advertiser concerns, YouTube is making changes to the YouTube Partners Program that will raise the bar for smaller channels to monetize their videos. The current requirement for a channel to run ads is reaching 10,000 lifetime total views. Starting Feb. 20, channels are required to have 1,000 active subscribers and 4,000 hours […]

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November 27, 2017
Louise Delage and the sobering truth of her success on Instagram

Meet Louise Delage. She’s a 25-year-old Parisian that shares fun moments of her daily life on Instagram, ranging from spending time with friends, enjoying the outdoors, eating at restaurants and cuddling with her cat Jean-Claude. Despite entering the social media scene in August of 2016, Louise Delage gained more than 60,000 followers in a matter […]

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November 15, 2017
Having a high following to follower ratio penalizes social media accounts
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November 3, 2017
85 percent of Facebook users watch videos without sound

As Facebook boasts more than one billion video views daily, it may come as surprise that 85 percent of Facebook users watch videos without sound. While the social media platform switched to auto-play with sound in February of 2017, many users still prefer silent videos and publishers continue to produce short videos with flashy text […]

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