There are several different ways that you can implement schema markup to your website, whether it’s through adding schema code directly to your site, firing triggers in Google Tag Manager, or using Data Highlighter in Google Search Console.  You may be wondering, “which is the recommended method for SEO?”   This post will dive into the […]

With Google announcing support for HowTo & FAQ schema markup as rich results on Google Search, you should be taking the time to add this structured data type to your web pages.  While writing schema and adding it to your website may seem complicated, this guide will take you step-by-step to create, validate and add […]

Structured data is crucial for SEO to help search engine crawlers better understand what your page is about.  While there are direct correlation studies that show using schema markup will result in an increase for your keyword rankings, structured data also helps make it easier to show what pages are relevant for certain search queries, […]

Search engine optimization involves dozens of factors to help improve your site rankings on Google.  One of these factors includes adding structured data to your web pages.  Structured data can help improve clickthrough rates to your website, generate rich results to take up more digital real estate from your competitors, and help’s Google better understand […]

This article will walk you through how to update old content for SEO to boost keyword rankings and improve the organic visibility of that content. Here are the following pieces to consider when updating content: Find the right pages to update in Search Console. Perform keyword research using the right tools. Do a competitor analysis […]

Are you looking to improve the organic visibility of your content and have opted to use SEMRush for your keyword analysis tool? After spending some time speaking to various clients, many of them have only scratched the surface when it comes to utilizing SEMRush for keyword research, prompting me to create an outline walking them […]

Within the past week Google launched a new COVID-19 Announcement Submission Tool via Google Search Console. This tool allows web publishers to create announcements relating to COVID-19 without having to markup web pages with structured data or rely on tools like SEMRush to perform keyword research or parse through rich results. COVID-19 Announcement Tool In […]

With many states forcing all but essential businesses to shut down, you may be wondering how to update your Google My Business hours to avoid confusion among customers. Below are three options that you can take when updating your business hours, whether you’re temporarily closing or adjusting your hours of operation. Option One: Contact GMB […]

On March 17 Schema.org launched coronavirus-related structured data types as part of version 7.0. The following structured data types were fast-tracked in response to the COVID-19 outbreak: SpecialAnnouncement CovidTestingFacility eventAttendanceMode Why Use The Coronavirus Structured Data Markup With the virus situation changing quickly and several states issuing “Shelter In Place” orders, businesses and agencies can […]