May 18, 2020
Google Data Highlighter Vs. Schema Markup: Which Is Better?

There are several different ways that you can implement schema markup to your website, whether it’s through adding schema code directly to your site, firing triggers in Google Tag Manager, or using Data Highlighter in Google Search Console.  You may be wondering, “which is the recommended method for SEO?”   This post will dive into the […]

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May 18, 2020
How To Write FAQ Page Schema Markup To Increase Organic Clicks

With Google announcing support for HowTo & FAQ schema markup as rich results on Google Search, you should be taking the time to add this structured data type to your web pages.  While writing schema and adding it to your website may seem complicated, this guide will take you step-by-step to create, validate and add […]

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May 18, 2020
17 Best Structured Data Testing Tools To Improve SEO Rankings

Structured data is crucial for SEO to help search engine crawlers better understand what your page is about.  While there are direct correlation studies that show using schema markup will result in an increase for your keyword rankings, structured data also helps make it easier to show what pages are relevant for certain search queries, […]

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May 17, 2020
How to Add Structured Data To Your Website

Search engine optimization involves dozens of factors to help improve your site rankings on Google.  One of these factors includes adding structured data to your web pages.  Structured data can help improve clickthrough rates to your website, generate rich results to take up more digital real estate from your competitors, and help’s Google better understand […]

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April 24, 2020
How To Update Old Content For SEO

This article will walk you through how to update old content for SEO to boost keyword rankings and improve the organic visibility of that content. Here are the following pieces to consider when updating content: Find the right pages to update in Search Console. Perform keyword research using the right tools. Do a competitor analysis […]

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April 20, 2020
How To Do Keyword Research Using SEMRush For SEO

Are you looking to improve the organic visibility of your content and have opted to use SEMRush for your keyword analysis tool? After spending some time speaking to various clients, many of them have only scratched the surface when it comes to utilizing SEMRush for keyword research, prompting me to create an outline walking them […]

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April 6, 2020
Google Search Console Offers New COVID-19 Announcement Tool

Within the past week Google launched a new COVID-19 Announcement Submission Tool via Google Search Console. This tool allows web publishers to create announcements relating to COVID-19 without having to markup web pages with structured data or rely on tools like SEMRush to perform keyword research or parse through rich results. COVID-19 Announcement Tool In […]

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April 1, 2020
How to Update Your Google My Business Hours During COVID-19

With many states forcing all but essential businesses to shut down, you may be wondering how to update your Google My Business hours to avoid confusion among customers. Below are three options that you can take when updating your business hours, whether you’re temporarily closing or adjusting your hours of operation. Option One: Contact GMB […]

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March 24, 2020
Schema.org Launches New SEO Structured Data Types For Coronavirus-Related Searches

On March 17 Schema.org launched coronavirus-related structured data types as part of version 7.0. The following structured data types were fast-tracked in response to the COVID-19 outbreak: SpecialAnnouncement CovidTestingFacility eventAttendanceMode Why Use The Coronavirus Structured Data Markup With the virus situation changing quickly and several states issuing “Shelter In Place” orders, businesses and agencies can […]

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