Writing is one of the most difficult and daunting tasks for a wide berth of people in the world. Whether there’s trepidation from the use of passive voice, simplifying phrases, or making simple grammar and spelling mistakes, the act of opening up a word document can bring about a sense of impending dread. Luckily there […]

Meet Louise Delage. She’s a 25-year-old Parisian that shares fun moments of her daily life on Instagram, ranging from spending time with friends, enjoying the outdoors, eating at restaurants and cuddling with her cat Jean-Claude. Despite entering the social media scene in August of 2016, Louise Delage gained more than 60,000 followers in a matter […]

As Facebook boasts more than one billion video views daily, it may come as surprise that 85 percent of Facebook users watch videos without sound. While the social media platform switched to auto-play with sound in February of 2017, many users still prefer silent videos and publishers continue to produce short videos with flashy text […]

Google Analytics is a free web analytics tool that allows users to view how visitors actually find and use their website. It’s powerful when used correctly, but the Google Analytics certification offered by Google Partners is equally useful for individuals looking to make themselves more viable candidates when applying for jobs. The certification involves passing […]

Proper attribution is the bread and butter for anyone using AP style or writing news articles. Because of the increasing workload that many journalists are burdened with they often look to public relations practitioners for story ideas and press releases to help alleviate this burden while making their personal deadlines. Having said this, is it […]

Journalists and public relations practitioners often find themselves conducting interviews or sitting through lengthy meetings with audio recorders in hand, ready to catch every word and piece of information for use in an article or press release. The biggest hassle of recording everything, however, is sifting through two hours of audio listening and transcribing important […]

Crisis situations for any company should be avoided at all costs; however, because of how quickly information spreads across the internet a company can find itself scrambling to protect its positive brand image in a short period of time when faced with a crisis. BP, or British Petroleum, is a multinational oil and gas company that […]