April 14, 2020
How To Add A User To Your Google Analytics Account

Google Analytics allows you to assign specific permissions to users who are using your Google Analytics account. This lets the account owner keep a tight grip on how people can access your website's data and what they can do with it, whether it's adding events or dashboards to assist with analytics analysis. This leads to […]

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March 11, 2020
DaVinci Resolve Review: Video Editing Software for Enthusiasts

Davinci Resolve by Blackmagic Design was initially created for commercial filmmakers, but with several new iterations this video editing software boasts many powerful tools at its disposal. While there is a steep learning curve, DaVinci Resolve 16 includes high-end video production modules that allow users to perform color correction, audio production, motion graphics, video effects […]

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February 9, 2020
How To Add Your Business To Google Maps: A Complete Guide

Beyond performing keyword research using tools like SEMRush, one of the greatest assets to building your business exposure is by creating a Google My Business account. Whether customers are searching for your phone number, address, hours of operation or Google reviews, having a GMB listing properly set up is a great way to increase leads, […]

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April 9, 2019
13 SEO Trends and Predictions for 2019 - Laz's Lounge

2019 is going to be a big year for Search Engine Optimization (SEO). People are now connected to the internet wherever they are, thanks to the latest advancements in mobile technology and electronics. More people are searching—whether it’s to make an online purchase, shop for a new car, place an order for pizza, or browse […]

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January 22, 2019
Why You Should Be Using Google My Business Chat

Looking for a new way to engage with customers in the digital landscape using Google My Business Chat? In recent years email leads have declined as customers are increasingly reluctant to give up their email addresses when contacting businesses, making GMB chat a great option for meeting the needs of a changing customer base. Read […]

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November 9, 2018
It's Official: Google+ Is Shutting Down After Massive Data Breach

The Google+ shut down is officially occurring in response to a disclosed security flaw, exposing the data of 500,000 accounts including things such as name, occupation and age. Google+ is shutting down over a span of 10 months with access closed permanently by August 2019. In previous years Google+ was regarded by many users as […]

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October 9, 2018
Keysearch – A Cost-Effective SEMRush Alternative Worth Checking Out

Using SEMRush for keyword research is considered to be the holy grail by many digital marketers. Whether you’re keeping tabs on the competition, performing on-page and off-page search engine optimization or determining bidding amounts on keyword phrases, SEMRush has an answer to just about any question you might have when it comes to stepping up […]

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July 22, 2018
Using The Internal IP Address Filter to Block Yourself From Analytics Data

Google Analytics is often used to track external traffic and how customers are interacting with various elements of your website. From a business standpoint, however, having your employees generating hits when browsing your site can be problematic when analyzing areas of opportunity to improve the sales funnel and points of customer conversion. Luckily there’s an […]

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July 15, 2018
Setting Benchmarks to Compare your Competition in Google Analytics

In the world of analytics, setting benchmarks is important for ensuring that your business is performing up to par with the competition. Many of us will rely on looking at weekly, monthly and yearly metrics performance, but we need to also be looking at external competitors to tweak our digital strategies to either be on […]

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July 15, 2018
Guide To Removing Referral Spam in Google Analytics

If you’re like me and are constantly looking at analytics reports on ways to improve your website’s performance, you’ve probably noticed a weird influx of web traffic from random referral sources that garner unusually high bounce rates and low times spent per session. This is likely a case of referral spam, which is annoying as […]

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June 24, 2018
Using Link Tree To Drive Instagram Traffic To Your Website

With more than one billion monthly active users, Instagram is one of the best platforms to drive traffic to your website. While you can’t directly link URL’s in your posts, a popular method is to include a link in your bio for users to click on that will take them to your website. This can […]

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June 12, 2018
Using IFTTT Recipes to Save Time On your Social Media Calendar

For those of you who took programming courses in high school, the If/Then statement might be one of the first things that you think of when reminiscing on what you learned in class. While the If/Then statement refers to programming or geometry, we use If/Then statements in our every day lives. “If I wake up […]

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May 28, 2018
Why Passion Projects Make You Stand Out From The Competition

Passion projects are creative side projects that we undertake outside of what’s required from school, work or our daily routines. Whether it’s learning how to play the violin, writing novels, shooting photos, creating apps or performing 30 random acts of kindness, all it takes is some inspiration and a bit of dedication to start working […]

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May 13, 2018
Four-Step Guide On Buying Podcasting Recording Equipment

With more than 525,000 active shows and 18.5 million episodes of podcasts on the internet, it’s encouraging to start your own podcast and cultivate a weekly audience of listeners interested in your content. The hardest part about starting a podcast isn’t sitting down to record on a consistent schedule, but rather figuring out all the podcasting recording […]

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May 4, 2018
How to create and set examples of SMART goals for employees

All businesses have goals that they work toward, whether it’s increasing sales effectiveness, reducing shrink, producing more visibility or enhancing their digital efforts. There’s one problem that most of them run into: they don’t have any examples of SMART goals for employees to replicate and work toward. In a previous podcast I discussed why we […]

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April 3, 2018
Hemingway Editor: Free Online Editing Tool to Strengthen Writing Skills | Laz’s Lounge

Writing is one of the most difficult and daunting tasks for a wide berth of people in the world. Whether there’s trepidation from the use of passive voice, simplifying phrases, or making simple grammar and spelling mistakes, the act of opening up a word document can bring about a sense of impending dread. Luckily there […]

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November 3, 2017
85 percent of Facebook users watch videos without sound

As Facebook boasts more than one billion video views daily, it may come as surprise that 85 percent of Facebook users watch videos without sound. While the social media platform switched to auto-play with sound in February of 2017, many users still prefer silent videos and publishers continue to produce short videos with flashy text […]

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September 13, 2017
Checklist to clean your computer in under five minutes

When completing professional work it’s important to have the newest and fastest components in your computer. Over time your computer will accrue a large amount of data that will take up unnecessary space and eventually slow down your system. To ensure that your computer is reaching optimal performance, here’s a quick checklist to clean your […]

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September 11, 2017
Responsive design and why your website should use it

As developers design a website, the importance for implementing responsive design elements is a critical factor in driving traffic and creating a positive user experience. In 2014 the number of mobile users surpassed desktop users, causing developers to reevaluate previous web design practices by building websites to become optimized on mobile screens. According to Google […]

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September 2, 2017
Google search keywords and why they matter for driving site traffic

In the digital age it’s important for businesses to rank at the top of the search results on Google. While Google changes its algorithm every few months in determining site ranks, digital marketers need to know about Google search keywords and how to effectively use them when producing content. What are Google search keywords? Google […]

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