Google Analytics is often used to track external traffic and how customers are interacting with various elements of your website. From a business standpoint, however, having your employees generating hits when browsing your site can be problematic when analyzing areas of opportunity to improve the sales funnel and points of customer conversion. Luckily there’s an easy way to block yourself from Analytics data, which I’ll explore in this post.
Creating an IP address filter is simple when trying to prevent internal traffic from influencing your GA data reports. In my previous post I explored creating a filter to remove spam traffic and those steps are similar when creating a filter for your IP address.
Click the Select expression drop-down menu with the expression “Equal To”. After this, enter your IP address. If you aren’t sure what your IP address is, you can Google “What is my IP address” and it will be the first search result.
Like I mentioned in my previous post, creating a filter won’t remove any data that has been processed by Google Analytics. It will only begin filtering out hits from internal traffic after the filter has been added.
You also want to make sure that you have your original data for reference in case the filter isn’t working properly so your data isn’t skewed. The filter may take 24 hours to take effect, so be sure to check back in and make sure it’s working properly after 24 hours.
If you want to look at a side-by-side comparison of your internal traffic, you can create a new view for that filter in the “View Settings” and applying a “pre-existing filter.”
When comparing your overall traffic, you can also create a “Custom Segment” in the “Audience Overview” tab by following the following steps:
If you don’t want to take the time to set up filters in Google Analytics or you’re using a VPN to connect to the internet, there are various browser extensions available to use.
It’s simple to use in that you only click a button once you’re on the website you want to exclude your data from.
I hope that you found this post to be helpful in filtering out your internal traffic from your Google Analytics Data! If you haven’t already, be sure to check out my other GA post on setting benchmarks to compare your site performance to the competition.