December 3, 2019
LinkedIn Creates New Services Listing Option For Freelancers

LinkedIn rolled out a new feature that allows users to fill out a “Services” section and showcase the services that they offer, which may prove to be useful for freelancers as well as businesses seeking these services.

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April 9, 2019
13 SEO Trends and Predictions for 2019 - Laz's Lounge

2019 is going to be a big year for Search Engine Optimization (SEO). People are now connected to the internet wherever they are, thanks to the latest advancements in mobile technology and electronics. More people are searching—whether it’s to make an online purchase, shop for a new car, place an order for pizza, or browse […]

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February 18, 2019
Why You Should Drop A Pin In Google Maps For Your Business Listing

One of the greatest assets to building your business exposure is by creating a Google My Business account. Whether customers are searching for your phone number, address, hours of operation or reviews, having a GMB listing properly set up is a great way to increase leads, exposure and sales. With 86% of people looking on […]

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February 18, 2019
Adding Google Analytics User Permissions For GA Access

Google Analytics allows you to assign specific permissions to users who are using your Google Analytics account. This lets the account owner keep a tight grip on how people can access your website's data and what they can do with it, whether it's adding events or dashboards to assist with analytics analysis. This leads to […]

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January 22, 2019
Why You Should Be Using Google My Business Chat

Looking for a new way to engage with customers in the digital landscape using Google My Business Chat? In recent years email leads have declined as customers are increasingly reluctant to give up their email addresses when contacting businesses, making GMB chat a great option for meeting the needs of a changing customer base. Read […]

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November 11, 2018
Davinci Resolve Review: Best Free Video Editing Software On The Market

When I first started in the world of public relations and digital marketing one of the greatest challenges was content creation. As a journalist I was a strong writer and a pretty shoddy photographer, but the use of the Adobe Creative Suite was a foreign concept that pulled many hairs for months. It also costs […]

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November 9, 2018
It's Official: Google+ Is Shutting Down After Massive Data Breach

The Google+ shut down is officially occurring in response to a disclosed security flaw, exposing the data of 500,000 accounts including things such as name, occupation and age. Google+ is shutting down over a span of 10 months with access closed permanently by August 2019. In previous years Google+ was regarded by many users as […]

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October 15, 2018
Detroit Photography For Flattery Photo Challenge

Hey there and welcome back for Week 27 of the 2018 photography challenge! This week’s prompt explores the concept of imitation, so what better way to emulate a local photographer than to perform some Detroit photography? Flattery They say imitation is the highest form; so, past or present; choose your favorite master photographer and imitate […]

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October 9, 2018
Facebook Story Ads Could Be A Game Changer For Advertisers

With the growing popularity of Instagram Stories peaking at 400 million users, Facebook is expanding reach options by introducing Facebook story ads in its Stories feature. While the number of Stories users on Facebook is significantly lower than its sister platform at 150 million, many advertisers are looking to diversify to other platforms due to […]

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October 9, 2018
Keysearch – A Cost-Effective SEMRush Alternative Worth Checking Out

SEMRush is hailed by digital marketers as one of the most robust tools out there. Whether you’re keeping tabs on the competition, performing on-page and off-page search engine optimization or determining bidding amounts on keyword phrases, SEMRush has an answer to just about any question you might have when it comes to stepping up your […]

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October 1, 2018
Everything You Need To Know About Facebook's Latest Security Breach

Facebook succumbed to a security issue on Tuesday, Sept. 25 that affected the accounts of nearly 50 million FB users. The security breach stemmed from a vulnerability in Facebook’s code for the “View As” feature, which is normally used to let people see what their profile looks like to another user. “This allowed them[the cyber-attackers] […]

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September 30, 2018
How To Do Low Key Photography | 2018 Photo Challenge

Hi there and welcome back for Week 26 of the 2018 Photography Challenge! This week’s challenge explores low key photography, or a style of photography that uses dark tones to produce dramatic-looking images. Low Key Photography Definition Like I mentioned in the previous paragraph, the definition of low key photography is to intensify the contrast […]

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September 17, 2018
Michigan Cider Mill Photography at Plymouth Orchards

Hey there and welcome back for another week of the 2018 photo challenge! This week I went to a Michigan Cider Mill and snapped a few photos to break into the Fall season. There are countless apple cider mills that are now open in Michigan, but my friends and I went to Plymouth Orchards and […]

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September 16, 2018
The Best Interview Tips and Tricks To Ace An Interview | Lounge Talk With Laz Ep. 18

Hi there, welcome back for another exciting episode of Lounge Talk With Laz! This week's episode will be discussing interview tips and tricks that will help you ace a job interview. Let's just jump right into it. Interview Tips and Tricks So, in episode 16 I discussed job interview tips, going over the application process, […]

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September 10, 2018
How To Shoot High Contrast Photography – 2018 Photography Challenge

Hi there and welcome back for Week 24 of the 2018 photography challenge! This week explores how to shoot high contrast photography: Contrast An easy way to make a photo more interesting is to introduce some form of stark contrast: liquid/solid, hard/soft, delicate/brash. Composition Composition refers to the way the various elements in a scene […]

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September 10, 2018
Nike’s “Just Do It” Campaign Spurs $43 Million In Media Exposure Despite Backlash

Nike is adding new meaning to purpose-driven marketing with the rollout of its “Just Do It” campaign featuring Colin Kaepernick during the NFL season opener on Wednesday, Sept. 5. Despite the backlash and controversy surrounding the former 49ers quarterback, the campaign has garnered national attention with Nike receiving more than $43 million worth of media […]

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August 19, 2018
Facebook Boosted Post Vs Ad – Which Is Better?

As Facebook continues to incorporate a “Pay to Play” model for Facebook Business Pages to receive reach and engagement, many businesses are weighing the options between a Facebook Boosted Post Vs Ad for reaching their target audience. Organic reach is no longer viable on the platform as a post may receive as little as 1 […]

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August 19, 2018
Using The Spot Healing Brush Tool In Photoshop To Remove Blemishes and Black Spots

The spot healing brush is one of the best healing tools in Photoshop that can be used to clone areas of an image and blend the sampled area to remove unwanted objects, blemishes or black spots. Using the Spot Healing Brush Tool in Photoshop is simple to use in that you drag with the tool […]

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August 19, 2018
2018 Photography Challenge: No Peeking and First Look Photo

Hi there and welcome back for Week 23 of the 2018 Photography Challenge! This week explores the concept of No Peeking and First Look Photos. No Peeking Shoot as if you were using a film camera. That means that you will not look at the photographs you've taken until they are downloaded on your computer. […]

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August 5, 2018
7 Quick Tips On How To Increase Productivity | Laz's Lounge

We all have goals and things that we want to accomplish on a day-to-day basis, but we often struggle finding enough hours to getting things done. I’m no exception, especially as I try to juggle 50-hour work weeks, create content for my personal brand, connect with thought leaders in the digital world and maintain a […]

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