May 18, 2020
Google Data Highlighter Vs. Schema Markup: Which Is Better?

There are several different ways that you can implement schema markup to your website, whether it’s through adding schema code directly to your site, firing triggers in Google Tag Manager, or using Data Highlighter in Google Search Console.  You may be wondering, “which is the recommended method for SEO?”   This post will dive into the […]

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May 18, 2020
How To Write FAQ Page Schema Markup To Increase Organic Clicks

With Google announcing support for HowTo & FAQ schema markup as rich results on Google Search, you should be taking the time to add this structured data type to your web pages.  While writing schema and adding it to your website may seem complicated, this guide will take you step-by-step to create, validate and add […]

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May 18, 2020
17 Best Structured Data Testing Tools To Improve SEO Rankings

Structured data is crucial for SEO to help search engine crawlers better understand what your page is about.  While there are direct correlation studies that show using schema markup will result in an increase for your keyword rankings, structured data also helps make it easier to show what pages are relevant for certain search queries, […]

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May 17, 2020
How to Add Structured Data To Your Website

Search engine optimization involves dozens of factors to help improve your site rankings on Google.  One of these factors includes adding structured data to your web pages.  Structured data can help improve clickthrough rates to your website, generate rich results to take up more digital real estate from your competitors, and help’s Google better understand […]

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April 24, 2020
How To Update Old Content For SEO

This article will walk you through how to update old content for SEO to boost keyword rankings and improve the organic visibility of that content. Here are the following pieces to consider when updating content: Find the right pages to update in Search Console. Perform keyword research using the right tools. Do a competitor analysis […]

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April 20, 2020
How To Do Keyword Research Using SEMRush For SEO

Are you looking to improve the organic visibility of your content and have opted to use SEMRush for your keyword analysis tool? After spending some time speaking to various clients, many of them have only scratched the surface when it comes to utilizing SEMRush for keyword research, prompting me to create an outline walking them […]

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April 14, 2020
How To Add A User To Your Google Analytics Account

Google Analytics allows you to assign specific permissions to users who are using your Google Analytics account. This lets the account owner keep a tight grip on how people can access your website's data and what they can do with it, whether it's adding events or dashboards to assist with analytics analysis. This leads to […]

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April 6, 2020
Google Search Console Offers New COVID-19 Announcement Tool

Within the past week Google launched a new COVID-19 Announcement Submission Tool via Google Search Console. This tool allows web publishers to create announcements relating to COVID-19 without having to markup web pages with structured data or rely on tools like SEMRush to perform keyword research or parse through rich results. COVID-19 Announcement Tool In […]

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April 1, 2020
How to Update Your Google My Business Hours During COVID-19

With many states forcing all but essential businesses to shut down, you may be wondering how to update your Google My Business hours to avoid confusion among customers. Below are three options that you can take when updating your business hours, whether you’re temporarily closing or adjusting your hours of operation. Option One: Contact GMB […]

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March 30, 2020
Planoly Review: How To Use Planoly To Auto-Post On Instagram

In the past Instagram’s API made it impossible to schedule content and auto-post on your behalf, forcing users to set post reminders and physically submit photos and premade captions to the platform for upload. With the latest API changes you can now auto-schedule content using services like Buffer, Hootsuite, Sprout Social and Planoly. While I’ve […]

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March 24, 2020
Schema.org Launches New SEO Structured Data Types For Coronavirus-Related Searches

On March 17 Schema.org launched coronavirus-related structured data types as part of version 7.0. The following structured data types were fast-tracked in response to the COVID-19 outbreak: SpecialAnnouncement CovidTestingFacility eventAttendanceMode Why Use The Coronavirus Structured Data Markup With the virus situation changing quickly and several states issuing “Shelter In Place” orders, businesses and agencies can […]

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March 11, 2020
DaVinci Resolve Review: Video Editing Software for Enthusiasts

Davinci Resolve by Blackmagic Design was initially created for commercial filmmakers, but with several new iterations this video editing software boasts many powerful tools at its disposal. While there is a steep learning curve, DaVinci Resolve 16 includes high-end video production modules that allow users to perform color correction, audio production, motion graphics, video effects […]

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March 11, 2020
11 Unauthorized Instagram Followers Apps To Avoid

As many of you know, my two favorite social media platforms are Instagram and Twitter. Engaging with audiences through visual content and brief, concise messages in chats with dozens of people is an absolute blast. There is one aspect that I absolutely despise about the user experience on both platforms: applications built through social media […]

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February 16, 2020
How To Shoot Low Key Photography: A Beginner's Guide

Wondering how to shoot low key photography? In this beginner's guide we'll be offering tips on how to shoot photos using low key lighting. What Is Low Key Photography? Low key photography involves intensifying the contrast in the subject of an image through reduced lighting. The aim of most photographers is to avoid casting dark […]

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February 9, 2020
How To Add Your Business To Google Maps: A Complete Guide

Beyond performing keyword research using tools like SEMRush, one of the greatest assets to building your business exposure is by creating a Google My Business account. Whether customers are searching for your phone number, address, hours of operation or Google reviews, having a GMB listing properly set up is a great way to increase leads, […]

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December 3, 2019
LinkedIn Creates New Services Listing Option For Freelancers

LinkedIn rolled out a new feature that allows users to fill out a “Services” section and showcase the services that they offer, which may prove to be useful for freelancers as well as businesses seeking these services.

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April 9, 2019
13 SEO Trends and Predictions for 2019 - Laz's Lounge

2019 is going to be a big year for Search Engine Optimization (SEO). People are now connected to the internet wherever they are, thanks to the latest advancements in mobile technology and electronics. More people are searching—whether it’s to make an online purchase, shop for a new car, place an order for pizza, or browse […]

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January 22, 2019
Why You Should Be Using Google My Business Chat

Looking for a new way to engage with customers in the digital landscape using Google My Business Chat? In recent years email leads have declined as customers are increasingly reluctant to give up their email addresses when contacting businesses, making GMB chat a great option for meeting the needs of a changing customer base. Read […]

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November 9, 2018
It's Official: Google+ Is Shutting Down After Massive Data Breach

The Google+ shut down is officially occurring in response to a disclosed security flaw, exposing the data of 500,000 accounts including things such as name, occupation and age. Google+ is shutting down over a span of 10 months with access closed permanently by August 2019. In previous years Google+ was regarded by many users as […]

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October 15, 2018
Detroit Photography For Flattery Photo Challenge

Hey there and welcome back for Week 27 of the 2018 photography challenge! This week’s prompt explores the concept of imitation, so what better way to emulate a local photographer than to perform some Detroit photography? Flattery They say imitation is the highest form; so, past or present; choose your favorite master photographer and imitate […]

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